Oh yeh, several. But probably Y106 was the best example. Everyone there was having fun... we got this kid from Montgomery to do mornings. Bill Moyes of The Research Group spoke about the competitor "They're simply a three-in-a-row jukebox. A GOOD three-in-a-row jukebox, but that's all they are." Rusty Walker was the programming consuiltant. Nancy Hodiiott did the promorions, followed by Kim O'Shields. Bob Neil was ops manager. It was a guerilla which turned into a go-rilla. Bob Green was GM, and spent a lot of his time keeping the staff out of serious trouble without squelching anyone or anything. Like convincing Trammel - Crow (the landlord) not to cancel the lease just because we had a soccer game in the elevator lobby. (Green's team was wiinning). What did it add up to? EVERYone in the place walking around having a good time, heads up, smiling and joking. We sent a spy over to Kicks, the report back was, place was silent, everyone looking at the floor, all frowns. That's the difference. That and Keith Connor's famous line from a promotion, "Norm Schrutt on a pogo stick". Which probably made no difference across the freeway, but it certainly did in the Y offices. All the jocks were reminded, look out the window, and DOWN on your competitor.
Could a station do that again? Yes. And get the same result. In the day of corporatespeak, you'd need a GM who had a track record, and took that record to the CEO and basically said give me this budget and go away and come back in 18 months. And, right now in Atlanta the time ios right. Will anyone? It will be interesting to watch and see.