The Dickey family own 14% of the company. Jeff Marcus and Crestview, which controls 27% of Cumulus have the muscle and made the call. What was once lemonade has turned into lemon juice.
Mary Berner has a reputation in print publishing. She has a track record at
Readers Digest.
http://www.nytimes.com/2009/12/20/business/media/20digest.html?_r=1
She's not at Cumulus to make friends. She's there to get the share price up. We'll soon find out if she can run the company any better than the MBA adorned Dickey clan, who clearly tried to swallow too big a pig when they seized the Citadel carcass at north of $2 billion. Cumulus
has paid down hundreds of millions of dollars of that debt, but about a billion dollars of debt remains. Can Berner get that under control? A lot of her job will be massaging the investors and dancing for Wall Street.
Let the street show begin.
The Radio Illuminati say Cumulus' major market stations, particularly the AMs in LA and NY, are the millstone around the company's neck. If that's the case, markets like Buffalo shouldn't be concerned. Radio reality says that anybody who's not concerned is whistling past the graveyard. Berner very soon will do a "getting to know you / getting to know all about you" webcast. That should be revealing.
Typically, a new CEO looks at numbers related to personnel and revenue, suggesting cuts in personnel and ratcheting up revenue expectations. Berner could try to split up the company, parceling off some under-performing markets, but it's a buyer's market and financing is a major hurdle.
Perhaps she can sell more AM antenna sites? Right. Selling clusters or stations isn't likely, but there have been fire sales in years past when it becomes the only option for investors to recoup some of their money. Additionally, some of the losses could be written down, just like Disney is doing with the AMs it's disposing at bargain prices.
The Cumulus cluster in Buffalo is said to run lean, but a new CEO may demand that it be made to run leaner. This would seem to be impossible if not unwise. Reports in this market have two Cumulus personalities, along with their local shows, voice tracking Westwood One's Classic Rock format.
How much 'leaner' can it get?