-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
Lisa Garvey gone from WXRV
- Thread starter djrockdaddy80
- Start date
D
Dick Skinner
Guest
WNTIRadio said:For example, KFOG has a solid 2.9 in San Fran, 12+. But in AAA, you can't use 12+ as a barometer of success. The format attracts not only the 25-54's, usually with a median age of 42, but also high income and well educated listeners. It bills well.
Will it shoot to #1 in any of those markets, probably not. But it's steady and bills well. In the non-comm world, it raises money well too, as a result a lot of the former classical and/or jazz NPR affiliates have switched to some form of AAA for their music hours.
The River, doing a 1.3 with a half market signal is about par for the course. If it swapped with 92.9 tomorrow, it would probably be at a 2.9 in a few months with a full B signal from Pru.
Your assertion regarding KFOG that "...it bills well..." would be more convincing if you backed it up with some numbers. How about a comparison of billing 5 years ago to billing today?
Dana Marshall Returns to WXRV to host Brunch by the River
http://www.allaccess.com/net-news/a...marshall-returns-to-wxrv-to-host-brunch-by-th
http://www.allaccess.com/net-news/a...marshall-returns-to-wxrv-to-host-brunch-by-th
Your assertion regarding KFOG that "...it bills well..." would be more convincing if you backed it up with some numbers. How about a comparison of billing 5 years ago to billing today?
Two things: #1 I don't have access to their accounting, but I do know someone there and have an idea.
#2, show me a station, that has had the same format in place 5 years ago and today that is billing significantly better today. It's rare to be billing better today unless they flushed the format for something else, or had a pitiful sales team. WFAN is billing lower, WLTW, WABC and also medium and small market stations. Let's not forget to factor that little thing called "the recession" and the ongoing inflation into the equation for ALL billing.
D
Dick Skinner
Guest
WNTIRadio said:Your assertion regarding KFOG that "...it bills well..." would be more convincing if you backed it up with some numbers. How about a comparison of billing 5 years ago to billing today?
Two things: #1 I don't have access to their accounting, but I do know someone there and have an idea.
#2, show me a station, that has had the same format in place 5 years ago and today that is billing significantly better today. It's rare to be billing better today unless they flushed the format for something else, or had a pitiful sales team. WFAN is billing lower, WLTW, WABC and also medium and small market stations. Let's not forget to factor that little thing called "the recession" and the ongoing inflation into the equation for ALL billing.
OK, how about billing rankers from now and 5 years ago...just something to substantiate the claim that KFOG is "billing well."
Okay, again, I don't have the hard numbers. I just know what I hear. However, let's assume this one fact: If it was billing poorly, it would be a different format by now.
I have spent considerable time in the non-comm AAA world prior to launching my own engineering business, as a program director/chief engineer (odd duck combo, I know) at my handle's call letters for 7 years. Talked to many in the AAA industry at length, know people in both non-comm and commercial AAA. Regardless of what the 12+ shows, it is similar to sports talk in the way the key demos are hit and it resonates with the key demo. Hence, it bills well. 107.1 The Peak in Westchester bills well. So does The River and their sister station The Point up in VT.
From my own experience, flipping the WNTI to AAA resulted in an increase of audience but most importantly, an increase of fundraising in from $18k annually in 2003 to $150k annually when I left in 2009. WFUV in NYC only has a cume of 275k, give or take a few thousand, and last year raised $2.69 million in listener contributions and $982k in underwriting.
Read that for yourself, here: http://www.wfuv.org/sites/all/files/pdf/financials11.pdf Or examine WXPN in Philly http://www.xpn.org/images/pdfs/wxpn_statement_of_activities_and_changes_in_net_assets_2011_06.pdf
Granted, those are noncomms. But the commercial stations aren't going to post their financial statements online. The proof that they bill well is a) what I've heard from friends in the format with access to such information, as recently as last week and b) the fact that these stations have been stable in their respective markets for 10, 15 and even 20 years. If it didn't work, it would be something else by now.
I have spent considerable time in the non-comm AAA world prior to launching my own engineering business, as a program director/chief engineer (odd duck combo, I know) at my handle's call letters for 7 years. Talked to many in the AAA industry at length, know people in both non-comm and commercial AAA. Regardless of what the 12+ shows, it is similar to sports talk in the way the key demos are hit and it resonates with the key demo. Hence, it bills well. 107.1 The Peak in Westchester bills well. So does The River and their sister station The Point up in VT.
From my own experience, flipping the WNTI to AAA resulted in an increase of audience but most importantly, an increase of fundraising in from $18k annually in 2003 to $150k annually when I left in 2009. WFUV in NYC only has a cume of 275k, give or take a few thousand, and last year raised $2.69 million in listener contributions and $982k in underwriting.
Read that for yourself, here: http://www.wfuv.org/sites/all/files/pdf/financials11.pdf Or examine WXPN in Philly http://www.xpn.org/images/pdfs/wxpn_statement_of_activities_and_changes_in_net_assets_2011_06.pdf
Granted, those are noncomms. But the commercial stations aren't going to post their financial statements online. The proof that they bill well is a) what I've heard from friends in the format with access to such information, as recently as last week and b) the fact that these stations have been stable in their respective markets for 10, 15 and even 20 years. If it didn't work, it would be something else by now.
D
Dick Skinner
Guest
OK, TIRad, that's all I was saying. You posted an opinion that the station "bills well" without any facts or comparisons to back it up (not unlike a lot of people do on this board).WNTIRadio said:Okay, again, I don't have the hard numbers.
I
in3media_be1
Guest
Some posts from this thread have been moved to Take It Outside
http://boards.radio-info.com/smf/index.php?topic=208776.msg1867865#msg1867865
http://boards.radio-info.com/smf/index.php?topic=208776.msg1867865#msg1867865
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.