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Listeners are deadbeats, it's sickening

D

Deleted User

An acquaintance of mine works for a station in Nashua.

They are trying to raise money for a charity by participating in a bowling event.

They are trying to get 2 grand.

Now luckily a couple of advertisers have coughed up some tax deductible donations, and they are getting on air mentions, but the listeners have not stepped up at all after 2 weeks of asking.

they are still 1400 shy of goal! They have been plugging on Facebook, on air, on the website... nothing works.

see what I mean? Here is the donation total:
http://www.firstgiving.com/fundraiser/FrankFM/bowlforkidssake20111063frank
 
"Frank FM"

is this one of those "programmed by robot" stations littering the airwaves? no wonded no-one listens

human-programmed stations tend to do OK with their fundraisers, from what i can tell. at least WFMU and such
 
carmen said:
"Frank FM"

is this one of those "programmed by robot" stations littering the airwaves? no wonded no-one listens

human-programmed stations tend to do OK with their fundraisers, from what i can tell. at least WFMU and such
Click to expand...

FRANK is programmed locally and has local jocks. (they may be VT'ed, but local)
 
Nothing owned and operated by Nassau broadcasting is truly "locally programmed"
 
If you are voicetracked most dayparts, you have already trained the listeners that it is not important for them to pay attention to what you are saying. And yes, the average person can tell you are voicetracked.
 
Listeners rarely cough up money for anything, especially in an economy in which their favorite charities consist of food on the table, gas in the car and lights on.
 
106.3 Frank FM is basically a simulcast of 107.5 Frank FM in Maine just on a few minute delay so they can voice track there own DJ's and liners in. You can see that by looking at the playlists on both of the stations websites.
 
DudeFan said:
If you are voicetracked most dayparts, you have already trained the listeners that it is not important for them to pay attention to what you are saying. And yes, the average person can tell you are voicetracked.
Click to expand...

Sorry, but the average listener can't tell when you're voicetracked, if you're doing it correctly.
 
chrisradioanimal said:
106.3 Frank FM is basically a simulcast of 107.5 Frank FM in Maine just on a few minute delay so they can voice track there own DJ's and liners in. You can see that by looking at the playlists on both of the stations websites.
Click to expand...

Correct. At this point in the game, likely the music originates from the Nassau "home office" in Princeton NJ for the multiple Frank stations. Live bodies outside of morning drive are a rarity in this company.

Here's a question- how often are they promoting the fundraiser? Are they just reading a liner card an shift? Is it a heartstring-tugger? No matter the economy, people respond more to life-and-death type fundraisers, children's hospitals, anti-cancer causes and such. Calling listeners "deadbeats" seems a little extreme. That would imply that they owed the radio station something to begin with

Or, it could just be that no-one is listening.
 
Silkie said:
Listeners rarely cough up money for anything, especially in an economy in which their favorite charities consist of food on the table, gas in the car and lights on.
Click to expand...

Unemployment in NH is only 4.9%, according to a news report I heard on my NH client's AM station today.
 
chrisradioanimal said:
106.3 Frank FM is basically a simulcast of 107.5 Frank FM in Maine just on a few minute delay so they can voice track there own DJ's and liners in...
Click to expand...

Maybe 106.3 Frank FM will go the way of another 107.5 Frank FM in Boyertown, PA and get sold to a Christian broadcaster.
 
Maybe you need to get a webcam and threaten to kill a bunny rabbit on the air unless people donate by a certain time. It worked before.
 
Fundraising on a commercial station can be tough. They don't regularly fudnraise so you haven't "taught" your listeners to open their wallets when asked. So if you haven't got an on-air personality whom listeners closely identify with, then you've got to get them to identify with the station as a whole and most commercial radio stations aren't programmed to achieve that. (which is neither good nor bad, per se - it's just how it is)

Could also just be a lousy time of the year to fundraise. We just did one on WEOS and it was like pulling teeth. :( Which is odd, b/c we did one around this time two years ago and raised what we needed in no time flat with a lot less on-air begging. Go figure.
 
aaronread said:
Fundraising on a commercial station can be tough. They don't regularly fudnraise so you haven't "taught" your listeners to open their wallets when asked. So if you haven't got an on-air personality whom listeners closely identify with, then you've got to get them to identify with the station as a whole and most commercial radio stations aren't programmed to achieve that. (which is neither good nor bad, per se - it's just how it is)

Could also just be a lousy time of the year to fundraise. We just did one on WEOS and it was like pulling teeth. :( Which is odd, b/c we did one around this time two years ago and raised what we needed in no time flat with a lot less on-air begging. Go figure.
Click to expand...

I don't see the economy or the job picture improving where I live. Gas and food prices have taken what disposable income people have.
 
Or maybe that answering machine on the voice tracked "we're live and local, you've seen us everywhere" live and local rerun show indicated that the mailbox was full or something.
 
A certain commercial station in New York City did an on-air beg-a-thon to raise funds for its own survival. It had a niche format that its listeners were devoted to, and thousands of people opened up their wallets. They were asking for donations between commercials! They got over $100,000 in just one day.

The company was in bad financial shape, and they were legally not allowed to keep the donations and had to return them. But I'm sure they kept a few grand that they could not return.

I think all the Nassau stations are programmed out of their headquarters in West Windsor, NJ. I remember seeing a van for an out-of-market Nassau station parked in the West Windsor lot.
 
Well, Bob Bittner at WJIB has run some fundraisers to support the operation, in general they have gone quite well. Bob's been quite up-front that the donations are not tax-deductible, since WJIB is not a non-profit, but the listeners don't care; they like the station.

Of course, I imagine it doesn't hurt that WJIB doesn't run commercials. ;D
 
Sometimes tax deductibility isn't an issue. The beneficiaries of the goodwill and their families are rarely involved in all of the hype. The show of goodwill is often just that - a sideshow, and the people who show up for the roadside attractions, as it were, are usually not the most desirable types. They are not the beneficiaries of the goodwill, nor their families and friends; just people who stop to stare awhile, as passers by go on their way with their usual activities.
 
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