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"Listening" to the WLNE News

D

Dighton Rockhead

This morning, it was mentioned in the Tom Taylor online newsletter that a Channel 6 TV station in Portland, Maine has made an agreement with a radio outlet up there to start carrying thier local news broadcasts, since folks after the DTV transition would no longer be able to tune thier car radios to 87.7, as they do now.

Does anyone here know if WLNE is making similar plans to cope with the DTV transition?

Just thinking off the top of my head, 920 or 790 would seem to be the most logical candidates for the WLNE news, since it would only be pre-empting satellite syndicated programming.

Should such a deal be made, it would be the first time WLNE's local news would be carried on local radio since Steve Conti's ill-fated jazz venture on 102.7/990

Thoughts, anyone?
 
This Channel 6 bonus is about to turn-into-a-pumpkin.

Good morning from Miami, where the NBC affiliate is a channel 6, which ends each local newscast in The Today Show with a SPONSORED plug for take-us-with-you-in-the-car. Imagine? They're selling VAPOR to an advertiser!

But -- with the exception of LPTV licensees (i.e., the channel 6 in Chicago) -- this free-ride FM simulcast will end when TV's digital transition takes place. That's now likely to be postponed later than the 2/17 target date, according to a senior FCC person I met with yesterday at the Tennessee Association of Broadcasters convention in Nashville.

As this pretzel-shaped consulting trek continues, I fly from Miami to FARGO (try packing for THAT with carry-on luggage!), where my client WDAY is also a channel 6. But, in this unique situation, we CANNOT promote the audio @ 87.7 because -- GET THIS -- years ago, they sold the FM to a competitor. It's still WDAY-FM. So if we offered viewers a chance to "HEAR US IN THE CAR" on FM, it's likely that diarykeepers would write down "WDAY-FM," and Arbitron would ascribe the listening to the competing FM station, rather than WDAY-TV's audio @ 87.7.

You probably don't expect to hear this from a consultant, but EVERY SITUATION IS UNIQUE.

HC
www.HollandCooke.com
 
I remember vacationing in Eastern L.I. back in Summer 1995 and listening along to the O.J. Trial on WLNE via 87.7 FM.
 
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