There was already a tired and failed Lite 102.9 format on this frequency from Charlotte, and now this new low power Greenville signal interferes with the variety hits from 102.9 The Lake. Wish they would have chosen a different frequency, as this limited signal really only covers Greenville County, but ruins clear reception of both stations on 102.9 in Spartanburg, where the Charlotte signal was formerly strong and clear. On my home receiver I have to strategically adjust rabbit ears now to get the Lake, but the attic antenna will interestingly get 102.9 analog from Greenville before the HD from Charlotte locks on. Another case of legal spacing a bit too close by the FCC.
And with Magic 98.9 and My 102.5 struggling with variations of the AC format in recent years, the Soft AC on Lite 102.9 in Greenville is a bit boring and perplexing. To me, 98.9 is already soft enough.