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Lite 95.1-How long will it last?

After looking at the ratings for Lite 95.1: OH MY. They are at a 1.2. AS THEY PLAYED CHRISTMAS MUSIC! That is BAD during ANY part of the year, but as they played a format that causes many ACs to spike in the ratings? :eek:

Unless CC can bang out money to promote the station (which they will probably NOT), that station is on borrowed time. I predict a flip to Talk Radio, Variety Hits, or Oldies by the end of the year.
 
I hope they go Talk Radio! I would like to see someone take a run at that again! Variety talk, political talk, sports talk... Do it all! The FM sports station is awful and 770KKOB has become so stale. We need fresh
 
YES FM TALK is the Trend and we have None here we have two classic rock stations 2 -3 oldies stations they did not MARKET Lite how can they break the MAgic habbit without Marketing!
Fun how radio is in the Biz to market other Biz but the New stations fail to market them self They say to a BIz if you do not run ads you are only hoping people will walk in and Lite FM never marketed and I guess they said gee I hope some will hit the scan button and find us uuuuugh
 
According to the website, the only local host is out. Scotty is no longer there. Based on what happened in Jacksonville recently, get ready for the lite to get changed! Three times in four years!

wdb2003 said:
Does anyone know why they flipped from KSYU Hot 95.1? I thought it sounded good for a Rhythmic AC station

The RAC format was dying out. Now, with Rhythmic Oldies popping up across the west, they MAY try that again.
 
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