> > So I got my hair cut today at Great Clips on Brook Rd at
> VA
> > Center Commons, and they use to have Lite 98 playing, now
> > they have moved up the dial to Liberty 989. IS that gonna
>
> > be a trend??? Will business move from Lite to Liberty?
> >
>
> A lot of the businesses that were forced to listen to Lite
> 98 or Mix 103-7 after B-103 flipped probably will...unless
> they have already switched to XM, like my dentist in
> Woodlake has...
>
> Radio-X
I find it hard to believe that the city that gave us Millard the Mallard, Mr. Beach, Rita Bently, Dirt Woman, Alden Aaroe, The Bowman Body, Etc will choose a virtual jukebox with no personality over Lite 98, the obvious successor to the legendary old WRVA when she was a full service MOR . Bill Bevins is the baby boomers Alden. Unless Liberty adds jocks who are in touch with the Richmond media history, it will fail just like WCBS is failing in NYC without a modicum of New York history.