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Lite 99.9 and Channel 94.5 to swap Frequencies?

U

udfan07

Just saw this on Radio Insight:

http://radioinsight.com/blog/netgnomes/32967/frequency-swap-coming-in-dayton/
The shift will upgrade CHR “Channel 94.5” WDKF from its 3.6kW Class A signal to the 28kW Class B stick currently held by Soft AC “99.9 Lite-FM” WLQT. 945LiteFM.com and Channel999Dayton.com have both been registered by Clear Channel this week.

In the recent Winter book, both WDKF and WLQT tied with a 4.8 share. With Channel 94.5 being flanked by the aforementioned Click 101.5 and its sister Rhythmic CHR “Hot 102.9” WDHT, the move should give them a more stronger profile in the region.


Why would Clear Channel do this?
 
What a great move. I just read this on the boards. This will give Dayton a Top 40 CHR on one of Clear Channel's strongest signals. Best news I heard in a long time.
It's like the return of the Z!
 
Radio Dude said:
What a great move. I just read this on the boards. This will give Dayton a Top 40 CHR on one of Clear Channel's strongest signals. Best news I heard in a long time.
It's like the return of the Z!
Click to expand...

Not unless it's programmed right. If they throw PC back on it... it will fail again.
 
Jammin', can you explain to me how a station on a bad signal, which is in the Top 10 with a 4.8 share is a failure? The station that currently occupies its future dial position at 99.9 also has a 4.8 share.
 
I don't think Channel 99.9 will fail, but don't expect great thing either. Yes they have Elvis Duran in the AM and that should do well, but without jocks and spending money it will just be what it is right now with more power! It won't effect Click or FLY but maybe effect Hot in a little way. I think it's a wrong move for CC because they won't spend the money it will take to make it work. Will the keep Paul Ellis and Kim Faris on 94.5? or move the to Channel? :=)
 
My gut feelings tell me this may not work.
Downgrading WLQT to a less powerful frequency will spell disaster...at least for all of Kim's listeners..Clear Channel Cincy has done this with swapping WSAI and WCKY's frequencies several years ago....and before that when it was still on Jacor's turf....very annoying to say the least.

Wondered about that "aloha" thing too!
 
What I don't get is that 99.9 Lite FM has always been one of the top rated Clear Channel stations. Why are they moving it to a lesser signal when it clearly does well? I could understand if Channel had local people like 99.9 does but I don't get this.
 
Who said they aren't going to hire a few jocks when Channel moves? I could see a PM Drive and Evening guy.
Why move Lite? Audience getting older. The young end, if they can no longer pick up Lite, will shift to Mix 107.7, which may adjust programming slightly. Mix becomes a stronger brand again.
 
Elephant said:
Jammin', can you explain to me how a station on a bad signal, which is in the Top 10 with a 4.8 share is a failure? The station that currently occupies its future dial position at 99.9 also has a 4.8 share.
Click to expand...

Channel's 4.8 is the best that it's been in YEARS. For the only CHR in the market having a 4.8 on a signal that definitely can be heard pretty much everywhere in Dayton is weak. Hot 1029 is dominating 12+, 18-34, and even the 25-54. Channel's programming is a disaster and while all of us thought it sucked when Drake programmed it, he sure did a lot better than the Premium Choice guys. Doodical is right. Unless they do anything with Channel like Main Line does for its channels, it will only be a hit the first week it comes out. Kim Farris middays on Channel would be smart, even if it's VT'd. Not sure what they'd do with Paul Ellis, but I could see Brian moving to Channel as well. It's time for them to change it, and they can't blame corporate because I know plenty of PC channels that only run it overnight or one shift a week.
 
Clear Channel is probably afraid that if they don't swap frequencies now between Lite 99 and Channel 94.5 that whoever buys the 94.5 frequency would program the top 40 format alot better than they do.
 
the marv said:
Clear Channel is probably afraid that if they don't swap frequencies now between Lite 99 and Channel 94.5 that whoever buys the 94.5 frequency would program the top 40 format alot better than they do.
Click to expand...

MUCH better. Anybody know when this swap is taking place?
 
This could be a disastrous move if it's not done correctly. They're going to have to go somewhat local moving to 99.9 in at least one daypart.
Wow, the powerhouse AC in town is moving to a weaker signal. Moving CHR to a bigger signal could be a smart move. However, you're also killing your heritage AC at the same time by moving them to 94.5. I look for CC to move and/or blow out the entire airstaff with this move. Aren't Paul Ellis and Kim Faris the only two left? My guess is Lite goes PC with the move.
If they're smart, they should move Kim Faris to Mix. If they would let her go altogether, Fly should think about snapping her up and taking her home to 717 E. David Rd. I wish nothing but the best for Kim. One of the nicest folks i've ever met in radio.
 
alans613 said:
This could be a disastrous move if it's not done correctly. They're going to have to go somewhat local moving to 99.9 in at least one daypart.
Wow, the powerhouse AC in town is moving to a weaker signal. Moving CHR to a bigger signal could be a smart move. However, you're also killing your heritage AC at the same time by moving them to 94.5. I look for CC to move and/or blow out the entire airstaff with this move. Aren't Paul Ellis and Kim Faris the only two left? My guess is Lite goes PC with the move.
If they're smart, they should move Kim Faris to Mix. If they would let her go altogether, Fly should think about snapping her up and taking her home to 717 E. David Rd. I wish nothing but the best for Kim. One of the nicest folks i've ever met in radio.
Click to expand...

Disastrous is the right word here. If they think putting satellite-fed CHR on that big stick is gonna work, they're screwed. I still don't understand why they dumped Drake and E in the first place. Drake was the only PD that was able to beat Z93. Now... Channel has seen the best numbers ever with a 4.8 so of course they're going to be skeptical about dumping it, but maybe they'll put a new PD in charge of the new 999.
 
Limp73 said:
Wondered about that "aloha" thing too!
Click to expand...

IIRC the Aloha trust is not irrevocable. IIRC CC has moved a couple of stations out of the trust in the past. I personally felt that these trusts are a sham. The commission is in the process of “AMtizing” the FM band by ending the “third adjacent” protection for C’s to create more D’s (I know you guys only have A’s and B’s but soon I suspect B’s will soon lose some of their signal protection to accommodate the community D’s too.) because of concentrated ownership. If I was running things (fill in joke here) these trust stations would be given a one year or two deadline to sell of else be auctioned off. To be fair the proceeds of the auction would go to the owner. I realized the commission was trying to be fair when they changed the ownership cap but if you are operating in a regulated industry (fill in another joke here) sometime stuff happens.
 
This is a gutsy move by Clear Channel; but I like it. It's about time CC Dayton makes some bold changes.
 
lovejamminoldies said:
the marv said:
Clear Channel is probably afraid that if they don't swap frequencies now between Lite 99 and Channel 94.5 that whoever buys the 94.5 frequency would program the top 40 format alot better than they do.
Click to expand...

MUCH better. Anybody know when this swap is taking place?
Click to expand...
I don't, but if I am guessing correctly, they'll keep everyone in the dark and just do it one day, much like when Kiss Country went dark on 101.7 and Click launched at 101.5 seconds later.
 
I don't, but if I am guessing correctly, they'll keep everyone in the dark and just do it one day, much like when Kiss Country went dark on 101.7 and Click launched at 101.5 seconds later.
[/quote]

Not if they want to keep their listeners.
 
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