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Lite FM about to Lose top Spot?

htowler

htowler

The next Rating Book may have a new #1 Station in the NYC area in MANY Years The latest update give WLTW Only a 0.1 share lead over Tropical WSKQ. Now what Does CC do to stop that from happening? Does WALK Take a Walk and Flip to Tropical?
 
wskq doesn't matter, lite fm could care less if they get a 14 share.
 
They can't compete with a station that does not speak its own language. There is no way for this.

I hope Lite can stay up there but then again I listen to the Rose in Lancaster who is a cut above a lot of the AC stations.

The only way they can compete is to play Spanish speaking artists which would not be beneficial for the loyal Lite Fm listeners who will not understand what they are saying.

I say Lite FM stick with you program the way it is, it has worked for a long time, why stop now? You will be still be the nummber one ENGLISH speaking station in the market.
 
Nobody said Lite FM will be switching to Spanish. They won't do it in a million years!

It won't matter if Lite FM comes in second in the 12+ demos. They don't matter. They'll still be number one 25-54!
 
They might not be #1 25-54, but it won't matter, they will be #1 english speaking 25-54. That is their goal and the reason they bill 70 mil a year.
 
Why is this such a big deal either way? It's not like the 12+ ratings really matter anyway. Plus hasn't WSKQ come out #1 in a couple of isolated books in the past?
 
Reality check!!!! First of all WSKQ MAY and that is MAY eke out a 12+ win by a tenth or two of a share point. So what? 12+ makes for good bragging rights and if I were the guys over at SKQ, I'd be all over it as proof that Hispanic radio has, indeed, "arrived". The only thing that really counts is 25-54 and even if WSKQ edged Lite out of first, it still wouldn't matter. WLTW is easiy 2:1 ahead of any serious format competition and has been a consistent performer for well over 15 years. No way would or should Clear Channel mess with the format or the $70M or so they bill per year. Co-owned KOST in LA has been a 3-4 share station for years and is also a top performer because of consistency. And, at the rish of being politically incorrect, an AC station will almost always outbill an urban or Hispanc, or country station with similar 25-54 numbers because of the pre-conceived notions about the desirability of the listeners to those other formats. As for flipping WALK? Highly doubtful as well. WALK has also been a consistent performer and a top biller in Nas-Suf, not to mention the fact that their signal doesn't cover New York City itself or anything to the North, South, or East.... only Long Island. Nothing is impossible, but I would put WLTW and WALK as among the last two stations on the planet to even consider a flip, especially to Spanish.
 
SonoSational18 said:
Reality check!!!! First of all WSKQ MAY and that is MAY eke out a 12+ win by a tenth or two of a share point. So what? 12+ makes for good bragging rights and if I were the guys over at SKQ, I'd be all over it as proof that Hispanic radio has, indeed, "arrived". The only thing that really counts is 25-54 and even if WSKQ edged Lite out of first, it still wouldn't matter. WLTW is easiy 2:1 ahead of any serious format competition and has been a consistent performer for well over 15 years. No way would or should Clear Channel mess with the format or the $70M or so they bill per year. Co-owned KOST in LA has been a 3-4 share station for years and is also a top performer because of consistency. And, at the rish of being politically incorrect, an AC station will almost always outbill an urban or Hispanc, or country station with similar 25-54 numbers because of the pre-conceived notions about the desirability of the listeners to those other formats. As for flipping WALK? Highly doubtful as well. WALK has also been a consistent performer and a top biller in Nas-Suf, not to mention the fact that their signal doesn't cover New York City itself or anything to the North, South, or East.... only Long Island. Nothing is impossible, but I would put WLTW and WALK as among the last two stations on the planet to even consider a flip, especially to Spanish.
Click to expand...

Agreed!!! I say if it aint broke why fix it.
 
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