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Lite FM's site is now Holiday-themed

M

mikesingh

Lite FM is now advertising the non-stop holiday music on their site.

I forgot, when do they make the switch again? Thanksgiving day or Black Friday? The playlist doesn't represent anything so far. I guess they're just getting things ready.
 
Not too much of a surprise...their sister station WALK on Long Island geared up the holiday tunes today from what I heard. I think Lite was slated to go all-holiday on Black Friday but I wonder if they'll do it earlier.
 
Yes, WALK is all Christmas right now. Heard it tonight driving home.

jp
 
I would assume it's permanent. Herb Barry mentions that Lite-fm is "playing holiday favorites from now until Christmas night."
 
The friday before Thanksgiving (at various times in various markets) is now pretty much the day radio goes "Santa Happy" across the board. I'm told it's to get the Holiday music format (yeah....its now a format) quailfied for a full ratings book.
 
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