A 2.0 share! Not bad for a recent format flip on an AM station. Am I the only geezer around here who's happy about this?
You kids....stay off my lawn!
You kids....stay off my lawn!
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Little old WHLD
- Thread starter Mike Sheridan
- Start date
Amen brother! I'm enjoying it a ton. But what do I know? I'm not an insider, only a listener who follows radio a bit more closely than my kids do. Since you raised the topic, I have a question for those who really know how it works. I enjoy hearing Harv Moore again (I was a fan of Taylor and Moore thirty years or more ago). I know that he is doing the voice-tracking thing, but do you think that, now that the ratings are up (assume that revenue will follow) they might add a couple more live "jocks" for us old-timers? What's Robert W. doing now? I notice that Kevin O'Connell has joined WECK - so they are apparently using some of the improved revenue to beef up their staff. Is there a hope of a return to the static-y AM of my youth? Is Danny still in town?
What kind of format are they playing?
Basically the kind of music a rat-pack fan would enjoy - Sinatra, Dean Martin, Ella, Etta, and later recordings that match that genre'. Link it at: http://www.swing1270.com/
Not bad. I am a Rat Pack fan... I'll have to check it out sometime!
As thrilled as the folks on James E. Casey Drive might be, I doubt that they'll spend a penny more than they already are on WHLD. Remember, they were just bought by Cumu-less, who promised to cut $50-million dollars in "synergies". The other problem is that 2.0 share is mostly 60+, and there just aren't many advertisers out there looking for that audience.
See, I don't get that. GSN plays newer game shows because they say the advertisers for their target demo of 18-35 won't watch the shows (false) and they'd be turned off by the advertisers they would attract. (Allegedly only depends and drug companies)
Personally, I ignore the commercials, so I couldn't care less...
The right sales team could sell anything to the right people....
Personally, I ignore the commercials, so I couldn't care less...
The right sales team could sell anything to the right people....
Very true, I'll be happy if they just keep doing what they're doing. It won't last forever but at least it provides a little diversity on the radio dial. Good music is timeless and I discover more great songs from the past every day!SirRoxalot said:
I used to work for a station who's audience focus was 35+. There were a lot of 60+ folks that were faithful listeners and fortunately for me they couldn't sleep, they liked me enough to stay around and they jumped on me when I gave a wrong time check, or other mistake. I hope there is something around for me to listen to when I no longer have to work and can't sleep at night.
B
Bob1370
Guest
"I hope there is something around for me to listen to when I no longer have to work and can't sleep at night."
Ahhh, Mike, you assume you'll be able to retire--not a certainty in these days in our business.
But seriously, these days there is a budding awareness that 55+ people do have money to spend, and a good ad campaign will indeed influence them--which is why classic hits and classic rock stations continue to do well, and also why those who play the great American songbook are beginning to get some traction just like WHLD. It's obvious now that WECK pulled the plug on the standards format way too soon, and now WHLD is filling the niche.
Ahhh, Mike, you assume you'll be able to retire--not a certainty in these days in our business.
But seriously, these days there is a budding awareness that 55+ people do have money to spend, and a good ad campaign will indeed influence them--which is why classic hits and classic rock stations continue to do well, and also why those who play the great American songbook are beginning to get some traction just like WHLD. It's obvious now that WECK pulled the plug on the standards format way too soon, and now WHLD is filling the niche.
Bob as usual your observation is spot on. I have been out of radio for the most part since 1994 but only started a 401K in 2001 and there were some interruptions along the way. My radio days didn't do much to help my retirement. I figure when I retire I'll get a double wide and a dog, well I already have the dog!
Maybe I'll find some little radio station that needs a voice and light engineering work, part time.
Maybe I'll find some little radio station that needs a voice and light engineering work, part time.
I love it. WHLD was my very first job in 1969...Neat to hear that format is doing reasonably well.
Mike retirement will never be in my future. Being self employed I can keep working for as long as I have clients. We are going to take our RV out West..to the desert..where nobody will be able to find me. I already have a deal with a mail service in South Dakota to direct deposit checks into a Canadien bank account. We bought 10 acres in the middle of virtually nowhere on EBay!
Mike retirement will never be in my future. Being self employed I can keep working for as long as I have clients. We are going to take our RV out West..to the desert..where nobody will be able to find me. I already have a deal with a mail service in South Dakota to direct deposit checks into a Canadien bank account. We bought 10 acres in the middle of virtually nowhere on EBay!
Hilarious, Jeff. I had no idea you once worked at WHLD!
My first full-time job was at WZIR in 1982, and the studio on Grand Island was right next to WHLD's studio. Though I can't remember his name, the WHLD morning guy would do his breaks -- just like Gary Owens on Laugh-In -- with one hand over his ear! Classic.
- Status