> >
> >
> > the question is...do they Bill well? Their NTR events do
> > well
> > Alice's ratings are south of good, but they make money
> >
> And CBS (Infinity) seems more than willing to let their
> lower rated stations carry on for years. One of their execs
> or PDs (don't remember who) recently painted a rosy picture
> of Alice, saying that yes- they'd like to get the overall
> ratings up, but that the station bills well, and they are
> hitting the target audience they are after. Remember how
> long they kept "Young Country" (93.3) going.
>
In the last year or so CBS has been more willing to flip formats on low rated stations. For example just the other day in Portland they flipped a low rated AC to oldies (with a playlist very similar to the new KFRC).
Still, CBS is not nearly as aggressive in changing formats of underperforming stations as Clear Channel is. CC has flipped many of it's dogs, which has helped them gain share in several markets.