They humming a different tune when Google and FB come calling 👍
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Live radio or VT after 7pm thoughts
- Thread starter Mido3737
- Start date
What tune is that? Digital ads know no time zone. Radio listeners advertisers want to reach listen based on time during the day. Apples and oranges.
Im on a station in Laramie, WY thats owned by one person.. a local owner.. and we are live in morning .. voicetracked outside of that.. stations been around for 10 years and has time spent listening (TSL) thats double and triple every other station in the market
www.myhits106.com
Good for you .
Just had it listen good mix sounding good Kenny Chesney and Irish band The Script nice one 👍
That's a tired old excuse trotted out by advertising agencies.if you station good enought provide decide content which some can do adverts can do work beyond daytime .
Really? Who's buying the advertising? Answer: Advertisers and their associated agencies. Those same agencies that you readily dismiss to fit your narrative, stopped buying radio ads for individual stations on nights years ago. Just because you think they should change that model, doesn't mean it will happen.
Not to mention programmatic buying. The advertiser and their agency may not know, or care, what's on the air as they are only buying numbers.
And demo. An agency trying to reach Females 18-35 understands that targeting ads to their demo during evening hours is a waste on radio.
Wait and see oh ye of little faith .plenty money to be made in radio if you have vision.
Not really your opinion may have merit but I can't say I would agree.
Plenty money to be made if you have live 7 to midnight shift on air .👍
LOL .. not opinion, fact.. i work it, i live it.. you clearly dont....
Actually my good man I do so keep the smart comments to your and have bit respect dude!
As long as the person doing that shift is also selling spots.
That the way to sell the show agreed sir
you sure as heck dont come across like anyone who has any current and/or long term radio expierience
With all due respect, you live in Europe, where the marketplace is different (largely due to different regulatory structures).
It's really off-putting for you to keep making these predictions about the future of US radio, or how US radio stations should program themselves, when you don't appear to understand the present.
I too work it every day and I do it with sales. Nobody wants after 7pm and many refuse any weekend spots. The only thing after 7pm and weekends are good for is bonusing units to get cost per thousand low enough to hopefully win the buy. At one station they'd sell an add on of say 10% of unsold avails after 7pm or on weekends for a set dollar amount, typically about 10% to 15% of the daytime weekday spot rate.
Finding somebody that can sell and is an on-air jock is about like buying the winning lottery ticket. Here there is virtually no cross-over from sales and programming. Simply put, if they can sell, they aren't going to pull an air shift.
Adding a 7 to Midnight shift likely will be a cost not a profit center and the only chance at anything is via local sales. Even then the universe of possible advertisers is minimal. Worse yet, the spot rate is so low the salesperson would rather manage their time selling daytime where the same amount of work makes them more money.
To say we lack vision is not dealing in reality.
Finding somebody that can sell and is an on-air jock is about like buying the winning lottery ticket. Here there is virtually no cross-over from sales and programming. Simply put, if they can sell, they aren't going to pull an air shift.
Adding a 7 to Midnight shift likely will be a cost not a profit center and the only chance at anything is via local sales. Even then the universe of possible advertisers is minimal. Worse yet, the spot rate is so low the salesperson would rather manage their time selling daytime where the same amount of work makes them more money.
To say we lack vision is not dealing in reality.
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