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Live Well Network to Rebrand as Localish

I understand Disney O&O's like KABC and KGO has been running the Localish brand for segments on their web page though prior to getting an OTA home on the subchannels of ABC O&O's.
 
10 Original Half-Hour Shows, most likely other shows collected from the different ABC Afilliates across the country tp fill the rest of the schedule, as well as secondary program option for the stations.
 
It this too niche of a subchannel to succeed? It will be hard to fill a 24/7 365 channel with this type of content? I don't get why they don't just have ABC News Live as a subchannel as well? It's just another outlet for It?
 
I hope they are paying team members who came up with the LOCALISH name 100K a year.
A group of 6th graders could have come up with the same in 30 minutes!
 
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