azumanga said:
TexasTom said:
For childrens’ shows, the limits were (and still are) even stricter, which is why we don't see infomercials aimed at kids.
And for that reason, this is why the networks got out of Saturday morning, leaving programming of E/I friendly shows to third parties or, in Fox's case, sell its time to an infomercial broker and give up entirely. And even for the E/I blocks, at least one, Litton Media for its "Weekend Adventure" on ABC, refuse to sell traditional commercial time at all, opting to show only PI and pharmaceutical ads instead, none slanted towards kids and, in some cases, not necessarily to parents.
It's a nice theory that those restrictions on children's advertising are the reason why the networks got out of the Saturday morning business -- but the only problem is that it's wrong. Those restrictions were in place from the beginning of the nineties, but the chilrdren's TV business on broadcast TV remained pretty healthy for a good ten years after those restrictions were legislated in place. During those ten years, Fox drastically expanded it's children's programming schedule, and both the WB and UPN entered the business. If this particular bit of government regulation had been strangling the business, none of that would have happened.
What did happen was that competition from Fox and the WB on Saturday mornings made cartoons less profitable for ABC, CBS, and NBC -- who instead chose to expand established news franchises to the weekend. And, ultimately, competition from Nick, Cartoon Network, and the Disney Channel made the business less appealing to Fox, the WB, and UPN. On top of that, a difficulty in filling local advertising slots during network children's shows made affiliates less than enthusiastic over carrying large blocks of difficult to sell kids programs. So declining ratings combined with pressure from affiliates is what encouraged the networks to get out of this business.
The chilrdren's TV advertising limits appear to be (at most) a minor consideration.