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Local Music Show Says Goodbye 'CLZ

R

radiothis!

I would imagine this is due to the impending sale of CLZ to Saga. Considering just about everyone on the station is employed in Citadel's back office, I'm curious to hear the goodbyes over the next few weeks (days?).

From the WCLZ blog:
http://wclzcorner.blogspot.com/

Greetings From Area Code 207 moves to new home!

Beginning Wednesday November 7, Greetings From Area Code 207, the local music hour hosted by Charlie Gaylord, will be broadcasting on 102.9 WBLM exclusively. The format of the show will remain the same but now it will be utilizing the awesome power of The Rock And Roll Blimp! The 100,000 watt signal easily covers all of Southern Maine and a good chunk of New Hampshire. The show will broadcast Wednesday nights at 8PM and Sunday mornings at 9AM and will also stream live on wblm.com. The farewell WCLZ GFAC 207 hour will take place on Wednesday October 31st and will feature highlights from the last 6 years.
 
Based on the website redesign, a different mid-day dude (if Rock is his real name, he's my hero), the use of actual imaging and a slightly less inventive playlist, I'm guessing Saga has taken over CLZ.

Sounds vaguely like the ole 'MGX with a few hipper songs thrown in, but at least the station sounds lived in again.

General thoughts?
 
Rock Bergeron used to be on 'MGX 7 to midnight about 15 years ago_On the website is "Music from 207",the former 'CLZ show Greetings from 207 was taken over by WBLM.This will be good for the local music scene.'BLM could probobly lean towards a little harder music than 'CLZ.
 
I listened a good 8+ hours today, more closely than your average listener.

Reason to be pessimistic: The Music. The station makes no impression at ALL. No personality, no real vibe at all. CLZ, more than ever, comes off as a Soft Pop-Rock soccer mom station. A WBOS clone at best. Any hope of being influenced by the Saga owned WRSI seems to be gone.

Reason to be optimistic: It's only the first day.

Reason to be pessimistic: The Imaging. It's back to the :30 second promos talking about how different they are after playing Matchbox Twenty's current Top 20 CHR hit. The imaging is the MGX/Coast style alternating upbeat Male/Female reads. I thought with the time they had to prepare there might be some real fresh imaging. Most of the same slogans seem to be in place, however the push seems to be on the new, "different is good".

Reason to be optimistic: It's only the first day.

Reason to be pessimistic: The airstaff. No problems with mornings as they seem mostly unchanged and tolerable. The remainder of the day is clearly voice tracked. I'm not sure but I believe at least one of the guys is a Saga part timer heard on another station or two. The verbatim reading of station promos was very obvious after a couple hours of listening. Verbatim. Overall the presentation was bland and did nothing to relate to "people who love music" ... another positioning line ... for example, the midday host letting us know that the bassist for the Red Hot Chili Peppers goes by the name "Flea".


Reason to be optimistic: It's only the first day.




I was anxiously awaiting the takeover. Having seen an ad for a Program Director opening, I thought WCLZ would once again have it's own staff and not just borrow from other stations within a cluster to piece together a partial staff. Then I heard that an already in house person was given the job. Nothing against Ethan Minton, I don't know the guy, but he's just another guy adding responsibilities without the ability to devote 100% to a station that NEEDS it. I think, OK, at least they're looking for an airstaff. I saw an ad looking to hire an airstaff with a focus on people who have AAA experience. Cool. This can still be good. Then I turn on the radio today and what I get is a very sterile station that still sounds like an afterthought. It's a shame. A well done 'outside the lines' AAA station would fly in this area. Maybe one day it will get another chance.

Reason to be optimistic: It's only the first day.
 
At the risk of waxing philosophically---the success of any radio station (or format) depends upon its listeners and its advertisers.

Like LOVE AND MARRIAGE: You can't have one without the other for very long! :p

argytunes
 
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