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Local News

R

ricksegers

Discovered this today and thought it might be of interest...

http://www.walletpop.com/article/10-things-your-local-news-wont-tell-you/780049?icid=main|netscape|dl3|link2|http%3A%2F%2Fwww.walletpop.com%2Farticle%2F10-things-your-local-news-wont-tell-you%2F780049
 
Interesting, and full of truths, but frankly many of these "secrets" are nothing new and date back many decades.

I'm not going to break down all the points, but the basic facts of this piece are true. Dull, uninteresting news fails miserably in the ratings. Anyone remember when WBBM Chicago tried to go "serious news" earlier this decade? (or was it in the late 90's?, I honestly can't remember. Complete failure.)

The weather thing is somewhat interesting. Yes, weather coverage does draw viewers, but only in places that actually have "weather". The problem is markets that don't have much going on weather-wise, still adhere to this focused coverage. And that is just plain a waste of airtime. If it is going to be clear and 70 tomorrow, why do we need multiple segments, teases, and five minutes of local temps around the metro? I just don't get that.
 
ricksegers said:
Discovered this today and thought it might be of interest...

http://www.walletpop.com/article/10-things-your-local-news-wont-tell-you/780049?icid=main|netscape|dl3|link2|http%3A%2F%2Fwww.walletpop.com%2Farticle%2F10-things-your-local-news-wont-tell-you%2F780049
Click to expand...

From the article:

9. “Hard news is yesterday’s news.”

If the local news media have one job to do, it’s to cover policy makers and those who spend the public’s money—state legislators, city councils, school boards. And yet the accelerated pace of local news broadcasts makes these types of stories tough to cover with any sort of depth.

Or, at least in Phoenix, one of these so-called "journalists," who's job it is to report on those who spend the public's money, may actually become one of those who spend the public's money sometime in the future. Our local media (both radio and TV) has had an incestuous relationship with state gummint for over 50 years.
 
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