Mario-500 said:If were there fewer and shorter newscasts, more people would be watching, and more money and employees would be saved. A one-hour weekday newscast at 6:00 AM, a half-hour newscast at 5:00 PM or 6:00 PM, and a half-hour newscast at 10:00 PM would do much better for stations in my area.
What's needed is more localized news. Local TV stations that do news need to get together with the cable companies that carry their signal and arrange for the technology to be put in place for a super-local opt-out service direct to that community served by the wider signal. Give the example of WFMY in Greensboro: viewers in Winston-Salem on cable could have a 5-10 minute part of the evening news that's pre-recorded and has news that's more of interest to people in Winston-Salem than Greensboro - High Point viewers could have their local bits and Burlington too and so on. For OTA viewers and satellite viewers, they would see a general pre-recorded 5-10 minute segment of local news that pertains to the whole viewing area. WFMY also run a 2-2 signal which in general is just a weather display with some public service announcements and such - these pre-recorded bits could also be fed into the 2-2 signal so that OTA viewers can still get the content - and then there's the Internet where this content would also be made available for the download, subject to "paying the price of watching a short local commercial".
However, financial pressures would mean this kind of thing would not happen, at least in commercial TV land anyway. TV news is looking for consolidation, not diversification. The worst case of consolidation I have ever seen has been in the UK - with ITV - they wanted to cut back on local news so badly, they merged 4 TV regional news programs together in the south of England and pre-recorded lots more segments. I could easily see WFMY, WRAL, WBTV and others merging their news operations together here in NC, producing a state-wide evening "local" news cast with pre-recorded opt outs for each viewing area to give the idea that the stations are still local, but your Asheville news cast and your Wilmington news cast is actually coming from a studio complex in Raleigh.
Mark.