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LOL- KNBR San Francisco makes Holiday PPM

S

SuperRadioFan

Gotta love that PPM... KNBR 680 AM sports talk in SF made the Riverside/San Bernardino Holiday PPM. Meanwhile the sports talk station (KLAA home of your LA Angels of A. and Anaheim Ducks) with 50kw/20kw transmitter in Chino Hills (San Bern County) was a no show. KGIL 1260 was a no show in the LA PPM.

Looks like all the general talk stations lost share and cume probably partially due to regular hosts on holiday vacations.

While KLAC had a higher share than KSWD, The Sound had higher cume than AM 570. Does this mean that KLAC had a higher TSL than 100.3?
 
I think this speaks well for PPM, and for Arbitron for (apparently) not removing travel hearing from the sample. I'm assuming this is a Riverside/San Bernardino panelist who visited San Francisco rather than a big night time listener of KNBR in Riverside/San Bernardino.
 
KGO makes the PPM book as well. Both stations come in well at night whereas the LA stations (think KSPN, and KNX) do not.
 
K6JHU said:
KGO makes the PPM book as well. Both stations come in well at night whereas the LA stations (think KSPN, and KNX) do not.
Click to expand...

KGO got cumed, but not enough minutes of listening to get even 0.1 share. Both this and KNBR look like someone stumbled across the stations in the car and got detections.

Since the SF stations are all encoded, they would get credit; listening to a Bakersfield or Palm Springs station would not.
 
SuperRadioFan said:
Gotta love that PPM... KNBR 680 AM sports talk in SF made the Riverside/San Bernardino Holiday PPM. Meanwhile the sports talk station (KLAA home of your LA Angels of A. and Anaheim Ducks) with 50kw/20kw transmitter in Chino Hills (San Bern County) was a no show. KGIL 1260 was a no show in the LA PPM.

Looks like all the general talk stations lost share and cume probably partially due to regular hosts on holiday vacations.

While KLAC had a higher share than KSWD, The Sound had higher cume than AM 570. Does this mean that KLAC had a higher TSL than 100.3?
Click to expand...
Most interesting in the L.A. ratings was that not one spanish language station increased except one low rated AM.(Spanish shares decreased 1.5 overall - I will give the fact that many during the holiday period many Mexicans, both legal residents and illegal aliens, return to Mexico...plus those who are leaving permanently do to the economy). Super Estrella is fading fast. If El Gato gets any kind of ratings, I would suspect they will move them to 107.1 and blow up the local Super Estrella as they did to the network.
 
4UH8SIMBKAGN said:
Most interesting in the L.A. ratings was that not one spanish language station increased except one low rated AM.(Spanish shares decreased 1.5 overall - I will give the fact that many during the holiday period many Mexicans, both legal residents and illegal aliens, return to Mexico...plus those who are leaving permanently do to the economy)
Click to expand...

The fact is that the lower use of radio is more likely cultural than anything else.

One thing that is not the cause is any reverse migration... even if a household is in the panel, the moment they are in non-compliance, they are gone from the in-tab. And Arbitron adjusts population once a year with Claritas data, so anything happening now would not be considered in the universe Arbitron projects to until late 2009.

What does affect listening levels is that Hispanic culture, particularly among Spanish dominants, is one of group belonging, not of individualism. The Christmas season is a time for gatherings, activities with children who are out of school, family coming from other cities, etc. Any and all of these result in slightly less radio listening.

The only reason this seems strange to a gringo is that we have always looked at the holiday season as the hole in the donut... an unknown, unimportant 3 to 4 weeks. Now we know what goes on, and there are many changes... with this particular one related to lifestyle of one cultural component of each market.
 
What's amazingly peculiar is that at night, the 3 huge SF signals (KGO/810, KCBS/740, KNBR/680) seem to cover the Southland better than many Southland stations!

Especially KCBS...which booms in like a local at night.

Wonder if they'd be able to tap in to that huge potential, advertising-wise?
 
airpab said:
Wonder if they'd be able to tap in to that huge potential, advertising-wise?
Click to expand...

There is no potential. First, the level of listening is low. Second, the reception of AM at that distance is inconsistent and static and fading filled. Finally, the buying of advertising at night on AM is very small.... most ad buys for larger advertisers is in the 6 am to 7 pm period.
 
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