They could have used WKNR. WJR, MOR as they were then, no doubt played the song eventually but we typically full service, stodgy MOR stations didn't tend to break hits.Also, US acts like Motown, and other lesser known artists, got airplay on CKLW and went on to be hits. The large Eastern Night lobe toward New York and New England caused songs to quickly "go viral", especially if the kids knocked the dial 30 kHz off from WABC, and called Rick Sklar's secretary the next day and asked why Cousin Brucie wasn't playing it. Forgive me if the timelines don't match up, as I don't know the years they were there.
There is a glaring error in the Clint Eastwood directed movie "Jersey Boys". It says that it was WJR who first played "Can't Take My Eyes Off You" by Frankie Valli. CKLW was the first really big station to play it. The Four Seasons were booked at the Roostertail in Detroit, very near the tunnel and bridge to Windsor. They went one day to try to convince Paul Drew (as I recall) to play it. He didn't think it would be a hit, but agreed to put it in rotation for a couple weeks. The rest is history.
I think what really happened is that the producers of the movie approached CKLW about using their callsign, but the owners wanted an exorbitant fee for use. They approached Cumulus and WJR and Dirty Harry got it done dirt cheap.
The Big 8 indeed played Michigan regional artists, and hit Bob Seger's "Heavy Music" when he was a newcomer.