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Look what Bonneville did in DC

T

TowerLamp

From All Access:

BONNEVILLE INTERNATIONAL and RADIO ONE have entered into an LMA for WXGG (104.1 FM)/WASHINGTON, which broadcasts BONNEVILLE’s Adult Hits "GEORGE 104" format. RADIO ONE has confirmed to ALL ACCESS that the station will flip to Gospel as PRAISE 104.1 tomorrow (4/7) at 12:01p...

Could they heat things up for KCMS?
 
This is probably not going to happen here.

At the moment Bonneville is going through a research study evaluating options for KBSG. So far, it's considering only two things: dumping the morning show and taking the music younger (possibly even playing some 80s hits).

Bonneville is very concerned about the performance of the morning show. One of the goals of the research is to figure out if they can fix things using the existing staff or if Fastlane will have to go.

So far, they aren't considering anything as radical as flipping to gospel or KIRO-FM. They are making an effort to see if they can save KBSG by tweaking it.
 
I'm hearing that the morning show it out @ KBSG. They finally found the morning show they want and it's just a matter of the new morning show finalizing curret obligations. Have you tuned in lately? It's really no wonder...
 
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