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Lookin' over the summer ratings....

  • Thread starter Tennessee Cowboy
  • Start date

T

Tennessee Cowboy

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Looks like everybody picked up at least a little from spring. In the money (A25-54) South Central was the only one showing growth. The other two took a step back.
 
Tennessee Cowboy said:
Looks like everybody picked up at least a little from spring. In the money (A25-54) South Central was the only one showing growth. The other two took a step back.
Click to expand...

Check out the WIVK cume loss 25-54 over the last five books.
 
Already WJXB tied WIVK for # adults 25-54, Mon - Fri, 6am-7pm. Next stop will find either WJXB or WIMZ moving into the top spot for adults full week. That cume loss for WIVK was significant enough to allow another station to come in and beat them.
 
knoxside said:
Already WJXB tied WIVK for #1adults 25-54, Mon - Fri, 6am-7pm. Next stop will find either WJXB or WIMZ moving into the top spot for adults full week. That cume loss for WIVK was significant enough to allow another station to come in and beat them.
Click to expand...
Sorry about missing that # 1 thing...
 
It's pretty easy to see why some groups don't buy the summer book. I'd hate to have to plan a long-term strategy on some of these numbers, especially the younger demos. That said, however, the older numbers aren't too far off track from the rest of the year.

Agreed on the five book trends. That many surveys in a row with consistent movement up or down shows a long term pattern. If WIVK hasn't started over the cliff, it's pretty close to the edge. There's erosion over the last two books in WIVK's PM drive like we haven't seen before.
 
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