Looking for a station to LMA

[omega]

I have a buddy of mine that is also in the broadcasting industry and he's interested in finding a station to LMA in the Austin area or a station that will cover the major part of Austin anyone on the board have any suggestions on where to start? Anyone here think Bmp would rent out one of their weak signals??

 

[War Of Attrition]

I have a buddy of mine that is also in the broadcasting industry and he's interested in finding a station to LMA in the Austin area or a station that will cover the major part of Austin anyone on the board have any suggestions on where to start? Anyone here think Bmp would rent out one of their weak signals??

Austin might be the most exclusive top 50 market in the country. Virtually every station in the MSA is owned by:

- Clear Channel
- Emmis
- BMP Radio
- Entercom

Or

- Univision

You chances are pretty nill at getting anything even close to viable.

Here are the scraps you could fight over.

- 1060 KFIT which is highly directional daytimer licensed to Lockhart. The north side of town is not really served by this signal. It is awful.
- 1260 and 1530 which are both third-rate ESPN network feeds (1260 is ESPN Deportes). Neither has a great in-town signal. I could see Simmons selling for the right price, but probably not an LMA.

The FM side is even more bleak.

- 99.3 KLGO which is a brokered religious station that seems to be LMA'd from Roy Henderson. A completely useless signal in Austin on everything but the best car radios. In home listening is not an option unless you live way out in Taylor or Elgin.
- 105.1 KNVR which Roy Henderson is currently trying to move to Thrall (even further out than KLGO, albeit a C3 instead of an A).

If you are really desperate you could look at something like

- 1010 KBBW in Waco which puts a semi-strong signal over most of the market.
- 1130 KTMR in Edna which is trying to move into San Antonio, possibly could be bought and moved to Austin instead. In fact, that would make a lot more sense considering that stations are so scarce in Austin and the revenue gap between the two markets is less than 10%.

So there you go. It's kind of sad really.

 

[omega]

Thanks for the info i have placed a call to mr tom castro from Bmp see if he will return my call i would be happy to even be able to buy maybe a 6 hour a day block for some christian programming. thanks for the detailed info i guess Austin is limited because its so close to Houston and SA

 

[War Of Attrition]

Thanks for the info i have placed a call to mr tom castro from Bmp see if he will return my call i would be happy to even be able to buy maybe a 6 hour a day block for some christian programming. thanks for the detailed info i guess Austin is limited because its so close to Houston and SA

Austin's problem is, that besides being a stone's throw from San Antonio, it boomed relatively late, after most of the good allotments on AM and FM were already made to the much larger markets to the North, South, and East.

Do as you will, but I think BMP is a waste of your time. Note that since BMP bought the Beat and moved it to 104.9, that all of their stations today are programmed separately with different formats. None are simulcasts.

Also, it doesn't really seem to make any sense to LMA a station for only 6 hours a day. Not for you. And certainly not for them. I mean think about it, how successful would a sales team be if they had to sell around a big block of programming that killed virtually every listening metric on a daily basis? A completely different format from the other 18 hours each day, and I am assuming a different language, and I don't get the feeling that you are looking for the graveyard 12:00AM-06:00AM shift.

But worse than all that, all of BMP's AM stations have horrible signals. None of their 4 AM stations even come close to serving the entire market with 24 service. Underpowered, with bizarre directional arrays means that even if they were open to a deal, you would have to pick what neighborhoods to serve and hope that your would-be listeners on the other side of town have Internet access to stream.

The only kind of co-op stations that I can think of is KVRX/KOOP here in Austin and a somewhat similar setup in Phoenix. All are non-commercial, and all have virtually no listeners.

I'm sorry to be so realistic and discouraging.

 

[omega]

no the block of a few hours is a option just incase the whole 24 hours would not be possible but i do understand what your saying i had a station on Lma in Houston for a few years and did very good with it but my buddy is only interested in attracting the hispanic area in Austin so will see how that goes!