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Looking for opinions...

P

PTCgal

Guest
I'm looking for opinions on "retro" lunch hour during a midday shift. Good thing, bad thing? If sales staff can sell time/sponsership would that be enough to make it a good thing if its on the fence of being bad?
Love to hear what you think








Denise Pagano (I should use X-PTCgal!) =)
WQFL-100.9FM
Middays
http://www.101qfl.com
 
> I'm looking for opinions on "retro" lunch hour during a
> midday shift. Good thing, bad thing? If sales staff can
> sell time/sponsership would that be enough to make it a good
> thing if its on the fence of being bad?
> Love to hear what you think
>
>
>Hi Denise,

It can be a good thing..as someone who successfully pulled off a "retro"
show for a number of years, I can only speak for myself and my former station
(which has switched formats now.)

First, we had a show called "Midday Magazine" from 11am to noon in which
the host at that time began playing just a couple of classic songs each day.
In our market, the listeners loved it. Ultimately, in the afternoon show (which I hosted)at 5:40 we played a classic song in which listeners were invited to call and tell the artist and title of the song, with the winner receiving
tickers to a nearby amusement park and such. We ALWAYS had callers. and usually a winner.

Later, I introduced a Saturday afternoon show called "Best Christian Music"
with the bulk of the songs being older ones. It ran from 1997 until 2002
and I sold sponsorship myself. It was also on an independently-owned station
where I just had to deal with the owner himself, which gave me plenty of freedom to work with. There were usually requests that came in during the week
and if I could find it, I would play it.

The show aired until a format change to talk. I've now since bought the entire Christian music collection and created an internet radio station with it.

You can check out my station at http://www.live365.com/stations/musicofnewlife.
There's also a link there to the MUSIC OF NEW LIFE website. The songs there
absolutely worked for me. If you can take away any useful info for your show,
great!

God bless you in your work!

Alan
>





>
>
>
>
> Denise Pagano (I should use X-PTCgal!) =)
> WQFL-100.9FM
> Middays
> http://www.101qfl.com
>
<P ID="signature">______________
WJJD The Country Giant Revisited streams at
http://www.live365.com/stations/alanmccall</P>
 
> > I'm looking for opinions on "retro" lunch hour during a
> > midday shift. Good thing, bad thing? If sales staff can
> > sell time/sponsership would that be enough to make it a
> good
> > thing if its on the fence of being bad?
> > Love to hear what you think
> >
> >
>
As a former jock who interned at the late, great KCFO Tulsa in 1984, I would love to encourage any station to play some of the great classic stuff. Imperials, old Michael W. and Amy, Randy Stonehill, Keith Green, Kathy Troccoli, Servant, all have some great stuff that holds up (and some that doesn't). Give it a whirl.
 
Hi Denise,

I think it depends on who your target is and what you're trying to accomplish. What problem are you trying to fix?

Should you play your familiar every day music that your target comes to you for and depends on you for? Or should you play classic, unfamiliar music that sounds dated?

Would classics attract more listeners or just super serve a very small minority of listeners who may enjoy those kinds of songs?

If Christian classics are not the most broad appeal, which competitor will your unsatisfied listeners flip on as they flip your station off? How will that impact your ratings and the overall income of your station in the future?

Todd
 
> I think it depends on who your target is and what you're
> trying to accomplish. What problem are you trying to fix?


The cut-to-the-chase question!


Far too often, radio people create and change for their own reasons, most of which involve the words "should," "could," "might," and "may." Things need to happen because listeners need or want things to so that they will listen more, not merely because the station thinks things should or change might accomplish something...or, worst of all, be "cool" to them!
 
WOW! Such great thoughts from so many different angles! Thanks guys! Its not ultimately my decision to make at QFL, but, I know that Rick has really been thinking about adding this (OK shameless plug Rick if you are looking at this!!! or should I say plea!) =)
Anyway, the one thing that Prime Time Chicago did was on Monday & Wednesday we did the Top 3 @ 3 and had ten songs listed at our webpage and people voted and we played it back @3. But on Fridays, we did a retro 3 @ 3 and WOW did our numbers jump HUGE! Now that's Chicago, not sure if Rockford will embrace it as well. Love to hear more opinions!


> As a former jock who interned at the late, great KCFO Tulsa
> in 1984, I would love to encourage any station to play some
> of the great classic stuff. Imperials, old Michael W. and
> Amy, Randy Stonehill, Keith Green, Kathy Troccoli, Servant,
> all have some great stuff that holds up (and some that
> doesn't). Give it a whirl.
>
 
> But on Fridays, we did a retro 3 @ 3 and WOW did our
> numbers jump HUGE!


What numbers?
 
I'm sorry, I should have clarified.
On average we had about 60-80 people vote on line. When it was the Retro Top 3 @ 3, we had about 140 people go on line to vote.



> > But on Fridays, we did a retro 3 @ 3 and WOW did our
> > numbers jump HUGE!
>
>
> What numbers?
>
 
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