DaveBayArea said:
KB1OKL said:
Maybe iBiquity went out of business finally?
They just offered our station a "discount" if we sign up for HD by July 1st. So I'm pretty sure they're ready to collect money. But the HD formats have been a big disappointment - at least in San Francisco. The stations are jukeboxes, many with inferior audio quality. You can tell that they're taking an MP3 stream and then encoding it again with the HD radio codec. I don't know how they expect it to impress people, quite honestly.
Dave B.
Let's face it. Unless your station is owned by one of the conglomerates, converting to HD Radio is a little low on the priority list. In this wallowing economy, most stations will not be able to afford to buy it, never mind implementing it with their exorbitant $25,000 license fee. The major problem in radio today is not so much that the programming is not being heard in digital, but rather that the problem is in the
programming itself. With 8 minute commercial stop-sets, homogenized playlists and cookie-cutter programming the norm on radio....
that's why terrestrial radio is becoming
not the choice of the new generation of listeners. MP3's, CD's and Internet radio are becoming more commonplace for many people. Today, a lesser amount of college students bring radios to the dorms. They bring their own playlists of MP3's or listen on-line. If radio does not take more time to listen to the audience more often, the audience will not listen to them. I'm finding myself listening more to Sirius satellite radio or listening on-line. I don't have the time to listen to 8 minute commercial stop sets on terrestrial radio, especially when these stations always run a liner saying "another 10 in a row will be coming up in
minutes on.........
(put your call-letters HERE)". HD Radio is not the
end all for radio. It's, at best, an additional device for a stereo system. Bring the prices (including the license fees) down to earth so than any station can afford it and maybe it might have a chance. Increasing the power of IBOC is like trying to make a silk purse out of a sow's ear. It will only add further interference to an already congested band. IBOC still needs work to bring it to prime time (which I wonder if that is truly possible). Personally, I'd rather use FMeXtra.