Looking for Technology to Insert Local Spots to Replace Network Spots

[bmcglynn]

Hello,

I'm looking for recommendations/experience of what is being used to block-out network spots with local ones on an Internet stream. Many of the requirements for network and agency produced ads require stations to block-out network spots due to AFTRA rates not being covered on the talent producing the ads.

Spacial Audio used to offer the SOS - or Stream Overlay System. It looks like the system is no longer available.

We could rig up an audio router to switch based on a command from an automation system while at the same triggering a playlist on an internet-only audio program source. The only issue is that seems like a lot of hackery to get this to work and could easily fall apart.

Can anyone share stories/experiences on what they do to replace terrestrial spot content for an Internet stream? Are there service providers and technologies that are available which do this?

Thanks.
Brian
Genesee Media Corporation

 

[chriscollins]

Easy way is to use a 2x1 switcher between the board and encoder. On input 2, put an mp3 device repeating either a break message talking about we are in commercials and will be right back, with maybe some station promo's intermixed.

Then, put an automation command at the beginning of your breaks that triggers a relay to switch. Another automation relay goes at the end of the break to rejoin.

It is easy to do with bctools switchers.