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Looks Like Cox Should Have Kept Party 93.1

C

CHRles

The new Rock format doesn't seem to be doing any better. Of course, I always thought Miami needed a REAL Modern Rock station, like 106.7 K-Rock Los Angeles, and not a pseudo Modern Rocker like Zeta was.
Like Russ said on the board many times, Party should have had the resources to compete effectively, and that means on air Disc jockeys/presenters during most hours, as well as a more healthy and broader playlist.

Also nice to see that the new Reggaeton format on 94.9 isn't setting the world on fire, but that's just a bonus :)<P ID="edit"><FONT class="small">Edited by CHRles on 08/26/05 09:12 PM.</FONT></P>
 
> Also nice to see that the new Reggaeton format on 94.9 isn't
> setting the world on fire, but that's just a bonus :)
>

Seriously now, every Reggaeton record has the same formulaic beat. Who could listen for more than 3 minutes?
 
> Seriously now, every Reggaeton record has the same formulaic
> beat. Who could listen for more than 3 minutes?

A fair question, though some casual listeners would easily point that same criticism at dance music (not that I agree, just playing devil's advocate here).

- M <P ID="signature">______________
Marcus McBride
Supermixx/XM
Select Mix</P>
 
> > Seriously now, every Reggaeton record has the same
> formulaic
> > beat. Who could listen for more than 3 minutes?
>
> A fair question, though some casual listeners would easily
> point that same criticism at dance music (not that I agree,
> just playing devil's advocate here).
>
> - M
>

I was about to say.. all those new repetitive house remixes of 80s songs drive me crazy after 3 minutes!
 
Here is Chicago we have a club called PM that plays only reggaeton and they charge a SICK cover to get in. Not only do they have both of the dance floors packed on two different floors, they continuously have lines forming outside to get in. Anglo-Americans, African Americans, and Hispanics make up the composition of the clientele.

Looks like Reggaeton is here to stay, at least, in the major markets.

As for 93.1 in Miami, you really need to look at how they did in-demo and not 12 +. As David Eduardo pointed out, you can have a station in NYC ranked 15th 12+ but they do very well in-demo; so well, that they are the 4th largest biller in the NYC/US. That says a lot. On the other hand, you can have a station that does horribly 12 + and that translates to the in-demos as well. Then all you can do is blow the station up and repackage it as something else, while praying that the station will bill successfully.



<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P><P ID="edit"><FONT class="small">Edited by Rocketman on 08/27/05 10:39 AM.</FONT></P>
 
> Here is Chicago we have a club called PM that plays only
> reggaeton and they charge a SICK cover to get in. Not only
> do they have both of the dance floors packed on two
> different floors, they continuously have lines forming
> outside to get in. Anglo-Americans, African Americans, and
> Hispanics make up the composition of the clientele.
>
> Looks like Reggaeton is here to stay, at least, in the major
> markets.
>
> As for 93.1 in Miami, you really need to look at how they
> did in-demo and not 12 +. As David Eduardo pointed out, you
> can have a station in NYC ranked 15th 12+ but they do very
> well in-demo; so well, that they are the 4th largest biller
> in the NYC/US. That says a lot. On the other hand, you can
> have a station that does horribly 12 + and that translates
> to the in-demos as well. Then all you can do is blow the
> station up and repackage it as something else, while
> praying that the station will bill successfully.
>
I agree, everyone knows that 12+ isnt important, since kids generally have no money. Besides that, I dont know anyone under 16 or 17 that appreciates dance music, and most of them like the Underground House and Trance, and thought Party was a Cheese Factory. The problem is, I also dont know anyone over 30, that likes dance music, so I would say the key Demos for a dance station should be 18-30 females...Since most males prefer non vocal, or more aggessive dance music. And Dance really isnt marketable to kids under 16, or adults over 35.
 
AHEM...

...I also dont know anyone over 30, that likes dance music, so I would say the key Demos for a dance station should be 18-30 females...Since most males prefer non vocal, or more aggessive dance music. And Dance really isnt marketable to kids under 16, or adults over 35.

Just so you know, I am 33 and a dance music nut!! I enjoy all types of dance, the vocal/non-vocal, euro, eurotrance...all that stuff. Even I compose my stuff, which is on my website below.

And one other bit...you can throw in a classic track to stretch the demo a little bit. That never hurts.
<P ID="signature">______________
Check out DJCrazyTom's dance homepage: www.soundclick.com/crazytom</P>
 
Re: AHEM...

> ...I also dont know anyone over 30, that likes dance music,
> so I would say the key Demos for a dance station should be
> 18-30 females...Since most males prefer non vocal, or more
> aggessive dance music. And Dance really isnt marketable to
> kids under 16, or adults over 35.
>
> Just so you know, I am 33 and a dance music nut!! I enjoy
> all types of dance, the vocal/non-vocal, euro,
> eurotrance...all that stuff. Even I compose my stuff, which
> is on my website below.
>
> And one other bit...you can throw in a classic track to
> stretch the demo a little bit. That never hurts.
>
Yeah there are always exceptions, Like most of the board membors, amd alot of older DJs, but they arent average listeners.
 
Re: AHEM...

> > ...I also dont know anyone over 30, that likes dance
> music,
> > so I would say the key Demos for a dance station should be
>
> > 18-30 females...Since most males prefer non vocal, or more
>
> > aggessive dance music. And Dance really isnt marketable
> to
> > kids under 16, or adults over 35.
> >
> > Just so you know, I am 33 and a dance music nut!! I enjoy
> > all types of dance, the vocal/non-vocal, euro,
> > eurotrance...all that stuff. Even I compose my stuff,
> which
> > is on my website below.
> >
> > And one other bit...you can throw in a classic track to
> > stretch the demo a little bit. That never hurts.
> >
> Yeah there are always exceptions, Like most of the board
> membors, amd alot of older DJs, but they arent average
> listeners.
>

You'd be surprised at how many dance listeners are over 30. I'm not saying these are hardcore dedicated dance fans, but there's a surprising number of 30somethings out there who love dance music, particularly in the bigger cities where dance got much more exposure on the radio and in clubs. If you consider the fact that when dance exploded in the early 90's, alot of the fans of the dance trend back then were probably teens up through post-grad college age... it's almost 15 years later now, so many of these folks have reached their 30's or are pretty close to it. A station like KTU has a lot of these listeners within their grasp and they do a pretty good job of reaching out to them. I don't think it would be so impossible to program a mature sounding dance station in a big market that couldn't do well with the money-making target demos.
 
Re: AHEM...

Don't forget the gay dudes who travel the circuit parties each year. A huge mix of all ages, mostly 30's. A good friend of mine is 36 and owns more dance cd's then i do at 25.
 
Re: AHEM...

> Don't forget the gay dudes who travel the circuit parties
> each year. A huge mix of all ages, mostly 30's. A good
> friend of mine is 36 and owns more dance cd's then i do at
> 25.
>
Yeah that too, but again, only in certain cities, with a very selective group of people. There arent enough of them.
 
Avg dance listeners vs avg radio listeners

> > ...I also dont know anyone over 30, that likes dance
> music,
> > so I would say the key Demos for a dance station should be
>
> > 18-30 females...Since most males prefer non vocal, or more
>
> > aggessive dance music. And Dance really isnt marketable
> to
> > kids under 16, or adults over 35.
> >
> > Just so you know, I am 33 and a dance music nut!! I enjoy
> > all types of dance, the vocal/non-vocal, euro,
> > eurotrance...all that stuff. Even I compose my stuff,
> which
> > is on my website below.
> >
> > And one other bit...you can throw in a classic track to
> > stretch the demo a little bit. That never hurts.
> >
> Yeah there are always exceptions, Like most of the board
> membors, amd alot of older DJs, but they arent average
> listeners.

Now for a lot of the average STRICTLY or mostly dance listening audience, I would agree with you on the point that many of the younger audience seems to like the harder dance music. However a good chunk of the average listener (not just average dance listener) in that age range prefers good catchy, vocal tunes. The things that some dance stations too often do is program to the younger dance audience which is very vocal when it comes to the type of music they like. However, this audience, in the U.S., is small compared to the number of average listeners out there that would listen to a dance station with good, catchy, vocal songs, many of which the dance audience would call "cheesy." The best way to go at this is programming a very mainstream dance station, with just enough to keep the hardcore dance audience listening. An occasional harder song, and mixshows would be the place for that. A perfect balance of that will get you the highest number of listeners. There is a much larger audience out there that would tune into a mainstream dance (or very dance heavy) station than there are hardcore dance listeners/clubbers who want a more underground type of station. And these mainstream listeners are where you'll find a high number of people in their teens-20's that want a good catchy vocal song. I've seen this work. I wish some more stations/PD's/MD's would go this route.
 
Oh yeah

> > > ...I also dont know anyone over 30, that likes dance
> > music,
> > > so I would say the key Demos for a dance station should
> be
> >
> > > 18-30 females...Since most males prefer non vocal, or
> more
> >
> > > aggessive dance music. And Dance really isnt marketable
>
> > to
> > > kids under 16, or adults over 35.
> > >
> > > Just so you know, I am 33 and a dance music nut!! I
> enjoy
> > > all types of dance, the vocal/non-vocal, euro,
> > > eurotrance...all that stuff. Even I compose my stuff,
> > which
> > > is on my website below.
> > >
> > > And one other bit...you can throw in a classic track to
> > > stretch the demo a little bit. That never hurts.
> > >
> > Yeah there are always exceptions, Like most of the board
> > membors, amd alot of older DJs, but they arent average
> > listeners.
>
> Now for a lot of the average STRICTLY or mostly dance
> listening audience, I would agree with you on the point that
> many of the younger audience seems to like the harder dance
> music. However a good chunk of the average listener (not
> just average dance listener) in that age range prefers good
> catchy, vocal tunes. The things that some dance stations too
> often do is program to the younger dance audience which is
> very vocal when it comes to the type of music they like.
> However, this audience, in the U.S., is small compared to
> the number of average listeners out there that would listen
> to a dance station with good, catchy, vocal songs, many of
> which the dance audience would call "cheesy." The best way
> to go at this is programming a very mainstream dance
> station, with just enough to keep the hardcore dance
> audience listening. An occasional harder song, and mixshows
> would be the place for that. A perfect balance of that will
> get you the highest number of listeners. There is a much
> larger audience out there that would tune into a mainstream
> dance (or very dance heavy) station than there are hardcore
> dance listeners/clubbers who want a more underground type of
> station. And these mainstream listeners are where you'll
> find a high number of people in their teens-20's that want a
> good catchy vocal song. I've seen this work. I wish some
> more stations/PD's/MD's would go this route.

Oh yeah, we had lots of 30+ listeners.
 
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