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Looks Like WZPT Will Remain Star 100.7

F

FCR

Guest
From the look of the new logo being incorporated into Star's website, it doesn't look like they'll be flipping formats any time soon. I'm kinda surprised by this move by CBS to keep ZPT as a Hot AC. They've been gradually rebranding all year going from "Pittsburgh's Best Variety of the 80s, 90s, and Today," to "Pittsburgh's Best Variety," to talking about "fresh music" during the summer, and now, "Your Music, Your Station." I figured something new was on the horizon.

Thoughts?
 
Maybe i'm nuts, but the logo looks the same as it has for the past year. The only thing I see they added to the website is the listen live and the ticker showing the song being played.
 
clangham said:
Maybe i'm nuts, but the logo looks the same as it has for the past year. The only thing I see they added to the website is the listen live and the ticker showing the song being played.
Click to expand...

Go to their site, scroll down a little and look for the "Star Hook-Up" logo. That's what their new logo will look like (only put the 100.7 where the hook-up is).
 
I have heard the new on-air slogan "Your Music, Your station". They seem to change their slogan every couple of months, so nothing surprising there. They should be playing only 80s and 90s music now that B94 is back.
 
FCR said:
From the look of the new logo being incorporated into Star's website, it doesn't look like they'll be flipping formats any time soon. I'm kinda surprised by this move by CBS to keep ZPT as a Hot AC. They've been gradually rebranding all year going from "Pittsburgh's Best Variety of the 80s, 90s, and Today," to "Pittsburgh's Best Variety," to talking about "fresh music" during the summer, and now, "Your Music, Your Station." I figured something new was on the horizon.

Thoughts?
Click to expand...

I think it will depend on the ratings in the winter book to see what the future holds for star 100.7. They aren't repeating the songs from 9-5, but are keeping the same playlist.

I'm not in the radio business anymore but for all the radio folks out there, Would smooth jazz or progressive alternative music work on 100.7? For the alternative, I'm talking about the kind of music XX used to play in the late 80's. 105.9 the X seems to be more rock oriented than alternative anymore. In my humble opinion, Metallica and Gun's N Roses shouldn't be played on an alternative station.
 
Parttimer said:
B94= 18-34 females

Star= 35-49 females

That's the general idea, anyway....
Click to expand...

B94=Soccer Moms in Training

Star= Soccer Moms

The market has too many soccer mom stations. First off is 3WS, then Bob, then Wish, then WLJT then Star. That's 5 stations competing for the same listener. Meanwhile, there's only one Urban station, two Top 40, two rock stations, a plethora of Country (Frogs included), more news talk stations on the AM dial than markets six times their size, and I have absolutely no idea if the Solid Gold Oldies (a la late 80's, early 90's 3WS) is still available in the market.

A new Urban or a new Solid Gold Oldies station could bring with it a big audience with disposable income that could reinvigorate a station drawing flies. Maybe a Top 40 hybrid wouldn't hurt.
 
feeball said:
B94=Soccer Moms in Training

Star= Soccer Moms

The market has too many soccer mom stations. First off is 3WS, then Bob, then Wish, then WLJT then Star. That's 5 stations competing for the same listener. Meanwhile, there's only one Urban station, two Top 40, two rock stations, a plethora of Country (Frogs included), more news talk stations on the AM dial than markets six times their size, and I have absolutely no idea if the Solid Gold Oldies (a la late 80's, early 90's 3WS) is still available in the market.

A new Urban or a new Solid Gold Oldies station could bring with it a big audience with disposable income that could reinvigorate a station drawing flies. Maybe a Top 40 hybrid wouldn't hurt.
Click to expand...

Not sure about either one. WAMO's audience has never really been anything to sneeze at for quite some time. Its target audience either is listening to 96.1 (the younger crowd), or the older ones are split among WSHH/WLTJ/3WS. WAMO fights for what's left.

I did ask Clarke Ingram in another post not so long ago if he felt Jammin' Oldies could have another go in this market. I think it can (but I'm biased because I like the format), but he tells me no...it was pretty much a fad format and it ran its course. I trust his judgment.

As for Solid Gold Oldies, you'll definitely have the listeners, that's for sure. But how many of them will have disposable income? Will they actually take the time to fill out a diary for Arbitron? Those are the questions you need to ask. Concerning the former question, I say not that many. When Charlie Apple worked for me at WKPA, he asked me about getting a Pittsburgh phone line back in after the FM moved to Greentree. The reason was because a lot of his listeners didn't have long distance service and couldn't make the call in to his show.

There's a need, yes. But I'm not sure about the revenue base. You'd have to subsist almost entirely on local revenue with sales reps really hustling. Now among the two powerhouses in this market, are the reps really going to give up the leading moneymakers in their respective groups to give a real commitment to a maybe?
 
If you remember when B94 morphed to 93.7 BZZ they basically copied WAMOs playlist for a while, and that c l e a r l y worked....

I think Pittsburgh is very much a "Bon Jovi" city, so a crap-ton of soccer mom stations are needed.

I think that a lot of teenager are more accustom to making a playlist for their portable devices than listening to the radio, something that will drastically change the business in the next couple of decades.
 
1c1n3d said:
If you remember when B94 morphed to 93.7 BZZ they basically copied WAMOs playlist for a while, and that c l e a r l y worked....

I think Pittsburgh is very much a "Bon Jovi" city, so a crap-ton of soccer mom stations are needed.

I think that a lot of teenager are more accustom to making a playlist for their portable devices than listening to the radio, something that will drastically change the business in the next couple of decades.
Click to expand...

And yet it will be another challenge that the business will eventually learn to overcome. We survived the Walkman, mp3's, and other such vehicles.
 
I agree Pittsburgh is very much a "Bon Jovi" city.

Which is why I can't understand for the life of me why you'll never hear "Bad Medicine" on WDVE.
 
Pratte4Life said:
I agree Pittsburgh is very much a "Bon Jovi" city.

Which is why I can't understand for the life of me why you'll never hear "Bad Medicine" on WDVE.
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Maybe it doesn't test? I was once told that Springsteen only had 2 songs that tested well. That doesn't mean that people don't love his music, just that they'd rather hear something else on the radio.

Or it says what a bunch of crap research is.
 
I support music testing...I think it is effective, provided that it's done in the market of the affected station. You can't do auditorium music testing in Dallas and expect it to work in Pittsburgh. Though a consultant will tell you it's like Pittsburgh, it stil isn't Pittsburgh. No two cities are alike, and consultants need to realize that each one has its own unique culture.
 
I just think too many stations/consultants set the tests up so that the answers will pretty much always be what they want them to be, and it's been a big part of the 300-songs-played-to-death syndrome that has irreparably harmed the medium.
 
Parttimer said:
I just think too many stations/consultants set the tests up so that the answers will pretty much always be what they want them to be, and it's been a big part of the 300-songs-played-to-death syndrome that has irreparably harmed the medium.
Click to expand...

True hits are true hits wherever you are. That's why the top-selling cd's (which no one can "control") on Soundscan are the same market-to-market to market - there is no big difference (other than volume) from Dallas to Pittsburgh in the rankings of which cd is #1,#2, #3 etc. That's why the testing comes out basically the same market to market for the biggest hits (thus the same 300 songs played all over the country). The hits come out on top all over the place, because a great song is a great (hit) song, and people everywhere connect to that.

Notice market-to-market the top movies are the same, too, you don't see vast differences (if any) in the box office rankings across the country. Same goes for the top TV shows - the top shows are the top shows all over the country.

By the way, having done a number of auditorium tests, I can tell you we don't "set them up" so we get results we want, that simply does the station no good. People will respond to a station playing the songs THEY want to hear, not songs the PD or station wants to play (unless they are one and the same).
 
But everyone pretty much tests the same lists for each format, with some minor tweaks. The tests become a self-fulfilling prophecy because you only test the songs that you already know test well.

There are exceptions to this... I know Cary Pall occasionally posts here, and I think he researched something like 2,000 titles when they originally put WMMO/Orlando on the air. It was a really unique music-oriented AC that played stuff that you absolutely couldn't hear anywhere else, and it did very well for a few years. Eventually Cox bought it and distilled it down to 300 songs and now it's just another boring AC station.
 
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