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Los Angeles Just Got MOVIN'

T

trickman

KZLA 93.9FM in LA flipped to the new Movin format this morning, with Rick Dee's doing the morning show! It sounds just like 92.5 in Seattle. So, what are your thoughts on what KBIG will do to react to this flip?
 
I have a feeling that Emmis' descision to flip KZLA to Adult Rhythmic Top 40 might help them now that it gives them a combo in Los Angeles to sell. Clear Channel uses their four stations to protect KIIS, so Emmis now has a flanker that helps out KPWR without cannibalizing them.

As for KBIG, I also have a feeling CC will find a way to retaliate as this latest salvo heats up.
 
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