Los Angeles Radio Ratings: August 2022

[pjc1961]

A few wobbles with KSCA up 0.5 shares really the only large move.

Age 6+ covering the period from Thu. 7/21 - Wed. 8/17:

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 – Hispanic: 4,977,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

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Top 5+ rankings in demos 25-54, 18-34 + 18-49: (scroll down for L.A.)

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25-54: 1. KBIG 2. KLVE 3. KRTH T4. KOST T4. KCBS-FM 7. KLAX (up from 12)
18-34: 1. KRRL T2. KOST T2. KTWV (up from 8) 4. KIIS 5. KYSR 6. KRTH T8. KCBS-FM T8. KLOS (up from 14)
18-49: T1. KLVE T1. KBIG T3. KRRL T3. KRTH T5. KIIS T5. KCBS-FM (up from 9) T7. KOST T7. KTWV

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For Riverside-San Bernardino: https://radioinsight.com/ratings/riverside-san-bernardino/

 

[ChannelFlipper]

I hope we don't have any discusssions about why a .5 increase in share for KSCA is real, but just a "wobble" for most everyone else.

 

[henry]

Woof. Sad to not see KFI in any of those breakdowns.

I sometimes feel like the only person under age 40 who listens to that station. Which is too bad, because they've really made KFI very "SoCal centric" which is refreshing for partisan "burnouts" like me. But maybe the stigma of "talk radio" stinks to a point where none of my peers dare give it a try? (That, or we podcast it too much and that diminishes the ratings figures)