Los Angeles Radio Ratings: December 2023

[pjc1961]

Covering the survey period from Thursday, November 9, 2023 thru Wednesday, December 6, 2023, age 6+ overall:
View #1: Los Angeles - RadioInsight
View #2: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis from Research Director, Inc.:

Radio Ratings Roundup, December 2023, Part I | Research Director, Inc.

Now that the dulcet tones of BURL IVES have faded into the ether, it is time for The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the

researchdirectorinc.com

25-54: 1. KOST 2. KIIS 3. KRTH 4. KBIG 5. KLVE
18-34: 1. KOST (up from #5) 2. KIIS 3. KBIG 4. KLVE 5. KTWV (down from #1) 8. KRTH (down from #4)
18-49: 1. KOST (up from #5) 2. KIIS 3T. KBIG 3T. KLAX (up from #8) 5. KLVE 6. KRTH

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Riverside-San Bernardino - age 6+ overall:
View #1: Riverside/San Bernardino - RadioInsight
View #2: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

 

[Loverofradio]

How long will entravision be satisfied with 103.1‘s numbers? I think there’s room for a dedicated classic alternative channel. If they can team up, who’s not iHeart media, sales wise, they can get back in the game, and trim some shares from kroq and 98.7

 

[ChannelFlipper]

How long will entravision be satisfied with 103.1‘s numbers? I think there’s room for a dedicated classic alternative channel. If they can team up, who’s not iHeart media, sales wise, they can get back in the game, and trim some shares from kroq and 98.7

This will not happen. Not enough available shares to make a go of it . All Taylor Swift Radio is much more feasible.

 

[davideduardo]

How long will entravision be satisfied with 103.1‘s numbers? I think there’s room for a dedicated classic alternative channel. If they can team up, who’s not iHeart media, sales wise, they can get back in the game, and trim some shares from kroq and 98.7

They sell a combo of the two stations. It gives them a better position for Hispanic buys.

Alone, as a Class A with very limited coverage, it would have no impact on KROQ and 98.7 and not have high enough numbers to get on agency buys... and no 3rd place in any format will get any buys in this market.

On the other hand, most Spanish language Hispanic buys are done as if this was a separate market. Separate budgets and much deeper buys to cover nearly all the stations and format subsets. They can bill vastly more money as a combo with their other station (simulcast, actually) in the Spanish language arena than as a very low rated station in a format that advertisers don't like as much as others.

If they comboed for sales, they would give up a large commission amount that they keep with their own Hispanic rep organization.

 

[Weiserguy]

This will not happen. Not enough available shares to make a go of it . All Taylor Swift Radio is much more feasible.

All Taylor Swift -- or, in fairness, all-Beyonce, or all-Olivia, all-Justin, all-Kanye or all-whoever -- might be a solid idea *now*, but what about in six months? A year? A station that depends on one particular artist is always at the mercy of that artist. Did they put out a new album that bombed? Did they say something stupid that got them a crapload of bad press, bad social media, bad karma? (Think John Lennon's infamous "The Beatles are more popular than Jesus" as a particularly notorious example. And there's no shortage of other foot-in-the-mouth comments to choose from.) So even if all-Taylor becomes a hit, what's its shelf life?

 

[ChannelFlipper]

All Taylor Swift -- or, in fairness, all-Beyonce, or all-Olivia, all-Justin, all-Kanye or all-whoever -- might be a solid idea *now*, but what about in six months? A year? A station that depends on one particular artist is always at the mercy of that artist. Did they put out a new album that bombed? Did they say something stupid that got them a crapload of bad press, bad social media, bad karma? (Think John Lennon's infamous "The Beatles are more popular than Jesus" as a particularly notorious example. And there's no shortage of other foot-in-the-mouth comments to choose from.) So even if all-Taylor becomes a hit, what's its shelf life?

It wasn't an actual suggestion, just to make a point.

 

[TomásEstefan]

They sell a combo of the two stations. It gives them a better position for Hispanic buys.

Alone, as a Class A with very limited coverage, it would have no impact on KROQ and 98.7 and not have high enough numbers to get on agency buys... and no 3rd place in any format will get any buys in this market.

On the other hand, most Spanish language Hispanic buys are done as if this was a separate market. Separate budgets and much deeper buys to cover nearly all the stations and format subsets. They can bill vastly more money as a combo with their other station (combo, actually) in the Spanish language arena than as a very low rated station in a format that advertisers don't like as much as others.

If they comboed for sales, they would give up a large commission amount that they keep with their own Hispanic rep organization.

Class A indeed, 103.1 is just like 93.5, 95.9, 96.7, 102.3, 103.9 etc, all "invisible" in the SFV yet marketed as if they were "LA" stations.