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Los Angeles Radio Ratings: July 2023

Covering the survey period from Thu. 6/22/2023 thru Wed. 7/19/2023, age 6+ overall:
or Los Angeles - RadioInsight
or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
or https://www.urbaninsite.com/wp-content/uploads/2023/08/LOS-ANGELES.htm

Top 5+ demo rankings analysis:
(scroll down to see Los Angeles)

25-54: 1. KRTH 2. KTWV (up from #5) 3. KLVE 4. KBIG 5T. KOST (down from #2) 5T. KCBS-FM
18-34: 1. KRTH 2. KTWV 3. KCBS-FM (up from #7) 4. KIIS 5. KBIG 7. KRRL
18-49: 1. KRTH 2. KTWV 3T. KBIG 3T. KIIS (up from #6) 5. KLVE (down from #1) 6. KXOL
*********************

Riverside-San Bernardino Age 6+ overall:
or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
 
For readers outside of California: The calls for these Audacy stations are a little confusing. KCBS FM sounds like it would be the FM counterpart to San Francisco's KCBS- AM 740. But it's not. It's actually the Jack station in L.A.

The FM true counter part to KCBS all news radio in San Francisco has the calls of KFRC. That's always been a source of confusion, at least to me.
 
For readers outside of California: The calls for these Audacy stations are a little confusing. KCBS FM sounds like it would be the FM counterpart to San Francisco's KCBS- AM 740. But it's not. It's actually the Jack station in L.A.

The FM true counter part to KCBS all news radio in San Francisco has the calls of KFRC. That's always been a source of confusion, at least to me.

Daryl,

The backstory on that is pretty complex, too, but maybe this will clarify.

In Los Angeles, CBS' TV/AM/FM combo was KNXT-TV, KNX-AM and KNX-FM.

In San Francisco, there was, for many years, no owned TV station. KPIX (owned by Westinghouse) was an affiliate until Westinghouse and CBS merged in 1995. So there was only KCBS and KCBS-FM.

In 1982, CBS changed the call letters of its San Francisco FM to KRQR.

In 1984, with new FCC regulations allowing call letters to be shared on different bands in different markets, CBS chose to re-brand its Los Angeles TV station as KCBS-TV--call letters that had never been used.

In 1991, with a failing Oldies station in L.A. (KODJ), CBS decided to re-brand its Los Angeles FM KCBS-FM. WCBS-FM in New York was a successful oldies station, so the idea was to copy the branding, which was simply "CBS-FM." The KCBS-FM call letters had been unused since 1982.

Some people, including some on this board have wondered why CBS never went all the way in moving the KCBS calls to Los Angeles---the answer is that both KCBS and KNX have enormous brand equity in their respective markets. So they (wisely) left that alone.

As for KFRC, CBS acquired 106.9 FM in 2005, and it was KIFR ("Free FM") for about a year and a half. At that time, the KFRC-FM call letters were on 99.7 FM, and had been since 1991.

In 2006, 99.7 FM rebranded as "Movin' 99.7", but kept the KFRC call letters.

Finally, in 2007, KFRC re-launched as a Classic Hits station on 106.9, and the call letters moved there. 99.7 became KMVQ.

When, a year and a half later, KCBS began simulcasting on 106.9, they kept the KFRC calls on the FM, because at the time, CBS believed there was still equity in the KFRC calls and didn't want to relinquish them for possible use by a competitor. I have no idea whether that still applies anymore, 15 years later and under a new owner, but the calls remain.
 
Daryl,

The backstory on that is pretty complex, too, but maybe this will clarify.

In Los Angeles, CBS' TV/AM/FM combo was KNXT-TV, KNX-AM and KNX-FM.

In San Francisco, there was, for many years, no owned TV station. KPIX (owned by Westinghouse) was an affiliate until Westinghouse and CBS merged in 1995. So there was only KCBS and KCBS-FM.

In 1982, CBS changed the call letters of its San Francisco FM to KRQR.

In 1984, with new FCC regulations allowing call letters to be shared on different bands in different markets, CBS chose to re-brand its Los Angeles TV station as KCBS-TV--call letters that had never been used.

In 1991, with a failing Oldies station in L.A. (KODJ), CBS decided to re-brand its Los Angeles FM KCBS-FM. WCBS-FM in New York was a successful oldies station, so the idea was to copy the branding, which was simply "CBS-FM." The KCBS-FM call letters had been unused since 1982.

Some people, including some on this board have wondered why CBS never went all the way in moving the KCBS calls to Los Angeles---the answer is that both KCBS and KNX have enormous brand equity in their respective markets. So they (wisely) left that alone.

As for KFRC, CBS acquired 106.9 FM in 2005, and it was KIFR ("Free FM") for about a year and a half. At that time, the KFRC-FM call letters were on 99.7 FM, and had been since 1991.

In 2006, 99.7 FM rebranded as "Movin' 99.7", but kept the KFRC call letters.

Finally, in 2007, KFRC re-launched as a Classic Hits station on 106.9, and the call letters moved there. 99.7 became KMVQ.

When, a year and a half later, KCBS began simulcasting on 106.9, they kept the KFRC calls on the FM, because at the time, CBS believed there was still equity in the KFRC calls and didn't want to relinquish them for possible use by a competitor. I have no idea whether that still applies anymore, 15 years later and under a new owner, but the calls remain.
Thank you, Michael ! That is very useful and interesting information about the branding -- well written, as always ! I'm going to save that in my "radio information file" of fascinating items that I have learned since I found this board. Thank you for helping us all learn more about the history of radio, especially in Los Angeles/ San Francisco. :) -- Daryl
 
Looking at the top stations, If this doesn’t show younger listeners are rapidly abandoning FM, I don’t know what does.
 
Looking at the top stations, If this doesn’t show younger listeners are rapidly abandoning FM, I don’t know what does.
Yes, but if you look at the 18-34 numbers, you will see that KRTH and KTWV do extremely well in those younger demos. Remember, Nielsen measures every age group, both men and women, the ethnic groups and income and education levels in proportion to their percentage in the market, not their use of radio.
 
Daryl,

The backstory on that is pretty complex, too, but maybe this will clarify.

In Los Angeles, CBS' TV/AM/FM combo was KNXT-TV, KNX-AM and KNX-FM.

In San Francisco, there was, for many years, no owned TV station. KPIX (owned by Westinghouse) was an affiliate until Westinghouse and CBS merged in 1995. So there was only KCBS and KCBS-FM.

In 1982, CBS changed the call letters of its San Francisco FM to KRQR.

In 1984, with new FCC regulations allowing call letters to be shared on different bands in different markets, CBS chose to re-brand its Los Angeles TV station as KCBS-TV--call letters that had never been used.

In 1991, with a failing Oldies station in L.A. (KODJ), CBS decided to re-brand its Los Angeles FM KCBS-FM. WCBS-FM in New York was a successful oldies station, so the idea was to copy the branding, which was simply "CBS-FM." The KCBS-FM call letters had been unused since 1982.

Some people, including some on this board have wondered why CBS never went all the way in moving the KCBS calls to Los Angeles---the answer is that both KCBS and KNX have enormous brand equity in their respective markets. So they (wisely) left that alone.

As for KFRC, CBS acquired 106.9 FM in 2005, and it was KIFR ("Free FM") for about a year and a half. At that time, the KFRC-FM call letters were on 99.7 FM, and had been since 1991.

In 2006, 99.7 FM rebranded as "Movin' 99.7", but kept the KFRC call letters.

Finally, in 2007, KFRC re-launched as a Classic Hits station on 106.9, and the call letters moved there. 99.7 became KMVQ.

When, a year and a half later, KCBS began simulcasting on 106.9, they kept the KFRC calls on the FM, because at the time, CBS believed there was still equity in the KFRC calls and didn't want to relinquish them for possible use by a competitor. I have no idea whether that still applies anymore, 15 years later and under a new owner, but the calls remain.
We could make it more interesting and probably more confusing by mentioning that before Los Angeles Ch 2 was KNXT, it was a Dumont Network affiliate known as KTSL. KTTV Ch 11 was the LA CBS affiliate co-owned by the Los Angeles Times and CBS. CBS sold off its interest in Ch 11 and purchased KTSL from Don Lee who founded experimental station W6XOA in the 1930s which would become KM2XBD and later KTSL. And if this isn't enough the station originally operated on the now nonexistent Channel 1 and per new FCC rules at the time had to move to Ch 2. Channel 1 was 44 to 50 MHz. Yes indeed there was a 4 MHz space between Ch 1 and Ch 2 just like there is between Chs 4 and 5. OK enough for now...
 
We could make it more interesting and probably more confusing by mentioning that before Los Angeles Ch 2 was KNXT, it was a Dumont Network affiliate known as KTSL. KTTV Ch 11 was the LA CBS affiliate co-owned by the Los Angeles Times and CBS. CBS sold off its interest in Ch 11 and purchased KTSL from Don Lee who founded experimental station W6XOA in the 1930s which would become KM2XBD and later KTSL. And if this isn't enough the station originally operated on the now nonexistent Channel 1 and per new FCC rules at the time had to move to Ch 2. Channel 1 was 44 to 50 MHz. Yes indeed there was a 4 MHz space between Ch 1 and Ch 2 just like there is between Chs 4 and 5. OK enough for now...

Or that Don Lee-owned KHJ was the “key station” on the west coast for the CBS network until CBS bought KNX in 1936, but, yeah, enough.
 
Front page of Radio & Records, January 15, 1982:


KCBS-FM had been doing a Classic Rock format. They went AOR as KRQR.
Thanks Michael for that front page. Very interesting. I was listening to 97.3 in early 1980 when they re-branded as The Rocker (after one year of all-disco), and yes it was a classic rock format. Guess they waited two years to have the calls match their branding.
 
Thanks Michael for that front page. Very interesting. I was listening to 97.3 in early 1980 when they re-branded as The Rocker (after one year of all-disco), and yes it was a classic rock format. Guess they waited two years to have the calls match their branding.

To summarize, CBS Radio was completely lost during this time. They were so lost that they hired an outside consultant, Mike Joseph to program their FMs. Their radio network was the last one to add long form music programming. I think they called it Radio Radio after the Elvis Costello song. NBC wasn't much better. Their brains were still stuck in the AM radio world, and couldn't see a way to profit from all of the changes happening in radio at this time.
 
Thanks Michael for that front page. Very interesting. I was listening to 97.3 in early 1980 when they re-branded as The Rocker (after one year of all-disco), and yes it was a classic rock format. Guess they waited two years to have the calls match their branding.

43 years is a long time. I think you might be mis-remembering. The format after disco was kinda-sorta-Top 40. They'd hired John Mack Flanagan, who had walked out of KFRC a few months before. Here's what that sounded like on Christmas Day of 1979. The jock here is Deidre Withers:


And three months later, in March of 1980, with Steve Garland:

During that phase, they called the station "CBS-FM" or "CBS-FM 97".

Here's a page from R&R on March 20, 1981, discussing a quarter-million dollar promotion KCBS-FM was launching. It's on Joel Denver's CHR format page, and notes that Sean Conrad (former KHJ PD) was programming KCBS-FM at the time:


By early '82, they had gone Classic Rock, but were calling themselves "FM 97". Here's the last few hours, with a promo for "San Francisco's new rocker", coming soon---and that was the launch of KRQR.


And here's the first two hours of KRQR, January 25, 1982:


(NOTE: whoever posted these last two airchecks to Mixcloud misdated them by a year)
 
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