Los Angeles Radio Ratings: July 2024

[michael hagerty]

Los Angeles

Nielsen Audio PPM Monthly Ratings Los Angeles (Market #2) Population: 11,160,800 Black: 783,800 – Hispanic: 4,977,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

radioinsight.com

Yeah, I know 6+ numbers are meaningless, but when was the last time KRTH broke a 7 share?

 

[K.M. Richards]

Rankings in key demos, courtesy Research Director:

25-54
#1 KIIS
#2 KRTH
#3t KOST
#3t KBIG
#5 KCBS
#6t KLVE
#6t KTWV

18-34
#1 KIIS
#2 KBIG
#3 KRTH
#4 KPWR
#5t KRRL
#5t KTWV
#7 KLVE
#8t KCBS
#8t KYSR

18-49
#1 KIIS
#2 KBIG
#3 KRTH
#4 KTWV
#5 KLVE
#6 KOST

RADIO RATINGS ROUNDUP, July 2024, Part I | Research Director, Inc.

-Steve Allan, Programming Research Consultant About XTrends: XTrends is radio’s favorite tool for reviewing ratings. Click here to see why a

researchdirectorinc.com

 

[TheBigA]

KKGO is showing a steady climb in 6+ share, but they still have a long way to go in cume if they want to catch Chicago and Houston.

 

[davideduardo]

KKGO is showing a steady climb in 6+ share, but they still have a long way to go in cume if they want to catch Chicago and Houston.

They never can. First is lifestyle. Then you have a market that is only 20% or so native born non-Hispanic white.

We can't expect Armenians, Persians, Russians and other "white" immigrant groups to suddenly want to look for a Buck-Ee's and turn on a country station.

 

[TheBigA]

They never can. First is lifestyle. Then you have a market that is only 20% or so native born non-Hispanic white.

We can't expect Armenians, Persians, Russians and other "white" immigrant groups to suddenly want to look for a Buck-Ee's and turn on a country station.

Saul isn't targeting immigrants with country music. If he gets 3% of the 20%, he'll be just fine. He knows he's underperforming his potential. He knows there are country fans who aren't listening because his music is too current. They don't like Shaboozey and Post Malone. If he plays more gold, they may come back. There was a time a few years ago when he was the top cuming country station in the country. That's his goal. It's about bragging rights.

The other side of the equation is Chicago and Houston also have large minority populations. So if the country share in those cities goes down, while he goes up, it's mission accomplished.

 

[ChannelFlipper]

They never can. First is lifestyle. Then you have a market that is only 20% or so native born non-Hispanic white.

We can't expect Armenians, Persians, Russians and other "white" immigrant groups to suddenly want to look for a Buck-Ee's and turn on a country station.

As a regular Buc-ees customer, I can tell you members of all ethnic groups coalesce there.

Bad example, pick another.

 

[davideduardo]

As a regular Buc-ees customer, I can tell you members of all ethnic groups coalesce there.

Bad example, pick another.

I was referring to "behaving like a Texan" which is not the same as "being a Left Coaster".

 

[Identnut]

As a regular Buc-ees customer, I can tell you members of all ethnic groups coalesce there.

Bad example, pick another.

Buc-ee's doesn't even have branches in California.

 

[ChannelFlipper]

I was referring to "behaving like a Texan" which is not the same as "being a Left Coaster".

I understand your point, you just undermined it with a bad example. Now if you had said Tecovas or Cavender's, that would have made more sense.

How many times have you been to a Buc-ees?

 

[davideduardo]

Saul isn't targeting immigrants with country music. If he gets 3% of the 20%, he'll be just fine. He knows he's underperforming his potential. He knows there are country fans who aren't listening because his music is too current. They don't like Shaboozey and Post Malone. If he plays more gold, they may come back. There was a time a few years ago when he was the top cuming country station in the country. That's his goal. It's about bragging rights.

But, as time goes by, the potential listeners to country in the LA market are fewer and fewer. While it appears that the LA MSA and greater "Southland" population is flat or slightly growing, there is an enormous loss of non-Hispanic whites which even the press calls "white flight".

The folks moving to AZ, TX, ID and other less expensive destinations are middle class non-Hispanic whites, both in their working years and, particularly, retired.

The other side of the equation is Chicago and Houston also have large minority populations. So if the country share in those cities goes down, while he goes up, it's mission accomplished.

But the "Anglo" (a poor descriptor, but understandable in this context) population of Houston is both larger and much more focused on the lifestyle. That was my intention, but I should of just said, "this ain't Texas".

 

[ChannelFlipper]

Buc-ee's doesn't even have branches in California.

There are many reasons for this.

 

[davideduardo]

Buc-ee's doesn't even have branches in California.

We know that, and get stared at when we wear our Buc-ee's T-shirt, courtesy of another of our moderators here!

There are all kinds of reasons why there are none or none like it here.

 

[TheBigA]

But, as time goes by, the potential listeners to country in the LA market are fewer and fewer.

Same with Houston and Chicago. The music keeps changing, attracting new listeners who never tried it before. At the same time, Nielsen measures shares of OTA radio usage. We're seeing shares of classic formats rising while shares of currents-based stations is dropping. That's a function of radio usage. So it's not as cut and dried as what you say.

But the "Anglo" (a poor descriptor, but understandable in this context) population of Houston is both larger and much more focused on the lifestyle. That was my intention, but I should of just said, "this ain't Texas".

At the same time, there are two country stations in Houston, with several rim shots also eating away at share. KILT has been growing, eating at KKBQ's dominance. Only one country station in LA (despite what Froggy says) and Saul thinks he can grow his cume with more diverse programming. Remember: He wants to build cume, not just share.

 

[davideduardo]

I understand your point, you just undermined it with a bad example. Now if you had said Tecovas or Cavender's, that would have made more sense.

The example was intended to contrast the country-friendly lifestyle of Texas with the country-dismissive lifestyle of many in CA.

How many times have you been to a Buc-ees?

Many. When we'd drive between the HBC / Univision markets on a Texas trip, at least one Buc-ee's was always on the itinerary.

No place in CA could have this:

 

[michael hagerty]

No place in CA could have this:

View attachment 7455

You clearly don't spend enough time in Bakersfield, David.

Actually, a Buc-ees at the exit for the Tejon Outlet Malls, right at the top of the grapevine would make a lot of sense.

 

[TheBigA]

No place in CA could have this:

View attachment 7455

Instead you have this:

 

[davideduardo]

Same with Houston and Chicago.

As a percentage of total population, yes. But there is no real "white flight" from Chicago or Houston. It is huge in the LA metro, and the population is being replaced by first generation immigrants

The music keeps changing, attracting new listeners who never tried it before. At the same time, Nielsen measures shares of OTA radio usage. We're seeing shares of classic formats rising while shares of currents-based stations is dropping. That's a function of radio usage. So it's not as cut and dried as what you say.

But the cume numbers of the two main Houston stations will not be affected by the departure of the core listening group from the market.

At the same time, there are two country stations in Houston, with several rim shots also eating away at share. Only one country station in LA (despite what Froggy says) and Saul thinks he can grow his cume with more diverse programming. Remember: He wants to build cume, not just share.

Good luck. The population stats don't support the cume goal.

 

[michael hagerty]

Instead you have this:

View attachment 7456

Well, we only have four of them, and they look a lot cooler:



Fun fact: There are only 55 Big Boy restaurants in all of the USA---four in California---but there are 274 in Japan.

 

[ChannelFlipper]

The example was intended to contrast the country-friendly lifestyle of Texas with the country-dismissive lifestyle of many in CA.

Many. When we'd drive between the HBC / Univision markets on a Texas trip, at least one Buc-ee's was always on the itinerary.

No place in CA could have this:

View attachment 7455

As the billboard says "You gotta risk it for the Brisket!

And Oh Man, does my car love the ethanol-free gas!

 

[TheBigA]

As a percentage of total population, yes. But there is no real "white flight" from Chicago or Houston.

Conservative media is pumping the Chicago crime wave, and the Texas governor keeps sending buses filled with criminals, drug sellers, rapists, and other crazy people. You think there's no white flight in Chicago? You should watch Fox News. They're counting on it to win in November.

I think you're depending too heavily on dated demographic statistics about country music. The #1 song this week is Shaboozey.