Los Angeles + Riverside-San Bernardino Radio Ratings: September 2014

[pjc1961]

The September 2014 survey period covers Thu. 8/14/14-Wed. 9/10/14 - publicly released for subscribing stations age 6+ overall:

Los Angeles: http://ratings.****************/cgi-bin/rol.exe/arb003
Riverside-San Bernardino: http://ratings.****************/cgi-bin/rol.exe/arb379

Next report will be for the October 2014 survey period covering Thu. 9/11/14-Wed. 10/8/14.
Data release date will be Mon. 10/27/14.

AllAccess.com September 2014 PPM Analysis including top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49 (Los Angeles is discussed second):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-sept-ppm-

 

[Art Landing]

Well the former Clear Channel stations (now called iHeart Media continue their dominance of the FM band as KBIG exchanges places with KISS. KRTH, the focus of most comments here, slipped one notch with a loss of four points; KPWR takes its place. Iheart's KOST dropped three points, which basically puts it where it was two months ago and before. What caused the jump in August isn't clear. .

Meanwhile AM KFI with its "live and local" programming is gaining in ratings share and is solidly back in the top 10. KEIB is tied with KABC for talk program honors, which is a little slippage for Patriot radio. Both need to look out as KRLA is nipping at their heels only a decimal point back.

In sports KSPN dropped (probably reflecting the shift of interest to baseball) sharply in points, allowing KLAC (which also slipped) to maintain dominance. I can't help but think that having two ESPN affiliates in the market (KSPN and KLAA) with many overlapping programs doesn't hurt both stations. Why doesn't KLAA go with NBC sports in the upcoming slugfest with KFWB - which with an anemic .1 share has nowhere to go but up?

 

[ChannelFlipper]

I have to say the biggest story this year in the ratings has got to be the very quiet, slow but steady, ascension of KSWD (The Sound). The whole story is quite amazing when you think about it. The station started out AAA in 2008, found out that wasn't going to work and then in the Spring and Summer of 2009, transitioned to a classic rock station on the fly, with very few changes to staffing and imaging (the logo has changed a few times over the years, but the overall approach has not).

Since that time, they have been gunning for KLOS - quietly at first, but quite directly over the last year or so. They were smart to pick up many of the good DJs that KLOS let go such as Rita Wilde while simultaneously positioning themselves as the inheritor of the old KMET legacy by playing a more diverse playlist than the overly programmed and researched KLOS. Of course they got their big opportunity when Mark and Brian left KLOS. They almost blew it with the very awkward Larry and Sherry morning show, but then quickly righted that ship by getting old pro Joe Benson on in the mornings instead. Since that time, they have caught and completely surpassed KLOS, something I would have thought impossible when they first started.

Because KLOS plays more recent cuts and leaves the sixties almost completely out (similar to another station we've been talking about lately) and The Sound has embraced that programming hole, their audience is no doubt older, but a 3.0 tied for 9th place 12+ has to be more than competitive even in demo than KLOS' 2.2 tied for 21st place (maybe one of you pros can enlighten us with some in-demo info?).

Regardless, they have done it the right way - playing enough hits with enough repetition to generate the ratings while at the same time finding time to play enough album and variety cuts to keep those interested in some variety to tune in as well. Examples: Two different 10@10's, one in the morning, one at night, The album side at 11, and Mimi's (who loves you babe!) "Peace, Love, and Something or Other" show on Sunday mornings are all great programs that complement the every day stuff nicely. They also have some interesting Sunday evening programming with "Your/My Turn" and Joe's "Off the Record" show. Congrats to Dave Beasing and his team for a job well done!

 

[davideduardo]

Well the former Clear Channel stations (now called iHeart Media continue their dominance of the FM band as KBIG exchanges places with KISS. KRTH, the focus of most comments here, slipped one notch with a loss of four points; KPWR takes its place. Iheart's KOST dropped three points, which basically puts it where it was two months ago and before. What caused the jump in August isn't clear. .

Those changes of a couple of tenths of a point are well within the margin of error of the LA PPM survey. Unless parts of a longer trend of several books, they are statistically insignificant. The explanation is often as simple as the change in one or two panel households.

Meanwhile AM KFI with its "live and local" programming is gaining in ratings share and is solidly back in the top 10.

KFI is 23 in 25-54, which is not significantly different from the last many months.

 

[davideduardo]

Because KLOS plays more recent cuts and leaves the sixties almost completely out (similar to another station we've been talking about lately) and The Sound has embraced that programming hole, their audience is no doubt older, but a 3.0 tied for 9th place 12+ has to be more than competitive even in demo than KLOS' 2.2 tied for 21st place (maybe one of you pros can enlighten us with some in-demo info?).

KSND is 15th in 25-54, and KLOS is 16th.

 

[Robnoxious]

The Sound is really no better than KLOS or K-Earth when it comes to repetition.
I know there's the Hotel California thing K-Earth has been stuck in but what The Sound lacks in Hotel California makes it up with Don McLean's American Pie.
Enough already.
Throw Come Sail Away by Styx on the burnt pile as well.

Every.Damn.Day.
Without fail.

 

[32james]

KYSR Ratings are down to 2.0. Guess the Woody show isn't working out.
And KTWV Latest format tweak isn't helping either. Time for some remodeling.

 

[K.M. Richards]

The Sound is really no better than KLOS or K-Earth when it comes to repetition.

Apparently, based on David's post right above yours, it's not much better in terms of its target demo.

I will refrain from commenting on your comments on "burnt" songs as I have gotten tired of explaining music research to people who refuse to accept the explanation.

 

[Thomps2525]

Entravision's KLYY is number one in Riverside-San Bernardino. Ten of the top 24 stations are Spanish-language. How did Christian contemporary KSGN manage to get a 3.0 share and wind up in 8th place? In the past five years in the Los Angeles ratings, KFSH hasn't had a share higher than 1.7 and has been as as low as 0.8. What is Good News Radio doing that The Fish isn't?

 

[davideduardo]

What is Good News Radio doing that The Fish isn't?

Answer: covering the entire market.

KSGN pretty much covers the entire IE radio market with a 65 dbu signal, while KFSH gets a little less than 25% of the Los Angeles MSA population with it's facility.

 

[kogi19]

Entravision's KLYY is number one in Riverside-San Bernardino. Ten of the top 24 stations are Spanish-language. How did Christian contemporary KSGN manage to get a 3.0 share and wind up in 8th place? In the past five years in the Los Angeles ratings, KFSH hasn't had a share higher than 1.7 and has been as as low as 0.8. What is Good News Radio doing that The Fish isn't?

Not to take anything away from KSGN, but also remember that the Riverside/San Bernardino ratings are only of the stations/groups that buy the Nielsen ratings for that market. None of the LA stations are listed though they have sizable audiences in the IE. Throw in the LA stations and they would drop somewhat.

And as David Eduardo said, KFSH, the old 95.9 KEZY, only has a limited LA signal.

 

[davideduardo]

Not to take anything away from KSGN, but also remember that the Riverside/San Bernardino ratings are only of the stations/groups that buy the Nielsen ratings for that market. None of the LA stations are listed though they have sizable audiences in the IE. Throw in the LA stations and they would drop somewhat.

Apparently Nielsen purges adjacent market stations, even if subscribed, from the market rankers they issue to the press. I know of several LA broadcasters that are subscribed to the IE report, either as an add on to the LA service or because they have stations in both markets that subscribe (CBS, IHR, etc).

In any case, KSGN is 11th in the IE when the LA stations are viewed.

Makes you wonder what The Fish would get were they to have, let's say, the KKLA signal.

 

[kogi19]

Yes, what would The Fish get if it had the KKLA signal? Salem has KLTY-FM in Dallas, a 100K stick, that as of late is always in the top 5. Of course, you need to have revenue to match high ratings, but I'd imaging the billing is very good there. Dallas and Los Angeles aren't the same, however, The Fish would have higher ratings and revenue with KKLA coverage. KKLA must be billing well for Salem.