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Los Angeles Talk Ratings Results Article

> http://biz.yahoo.com/prnews/050720/law119.html?.v=8
>


Ok. So?

He's got a lot of 12 year olds listening.

This is a press release and one could write it to show just the opposite,
that he is losing listeners in L.A. as K-TALK's numbers slowly gain
from ratings book to ratings book.

I'm not impressed.

Also, where does that number 12+ end? Very ambiguous.
 
> > http://biz.yahoo.com/prnews/050720/law119.html?.v=8
> >
>
>
> Ok. So?
>
> He's got a lot of 12 year olds listening.
>
> This is a press release and one could write it to show just
> the opposite,
> that he is losing listeners in L.A. as K-TALK's numbers
> slowly gain
> from ratings book to ratings book.
>
> I'm not impressed.
>
> Also, where does that number 12+ end? Very ambiguous.
>

If you read the press release correctly you'd see not only 12+ numbers are listed.

Rush's numbers have not fallen until this book. And it was a dull news period. So please get your facts correct.

As for K-Talk, the extrapolated numbers for June are lower than May. I don't call that a "gain". I agree, I'm not impressed with K-Talk or its future.
 
> > > http://biz.yahoo.com/prnews/050720/law119.html?.v=8
> > >
> >
> >
> > Ok. So?
> >
> > He's got a lot of 12 year olds listening.
> >
> > This is a press release and one could write it to show
> just
> > the opposite,
> > that he is losing listeners in L.A. as K-TALK's numbers
> > slowly gain
> > from ratings book to ratings book.
> >
> > I'm not impressed.
> >
> > Also, where does that number 12+ end? Very ambiguous.
> >
>
> If you read the press release correctly you'd see not only
> 12+ numbers are listed.
>
>


> Rush's numbers have not fallen until this book. And it was a
> dull news period. So please get your facts correct.
>

12+ and 25-54 Rush was down fall to winter AND winter to spring. Is that two dull news periods? Although fall is inflated because of the election.

I just looked at the trend. In 25-54 adults (where it matters) - and this is all day - KFI was in the low to mid 3's in April and sunk to the mid 2's in May and June. KTLK doubled from April to May and held all but one tenth in June. Plus, KFI saw a huge cume drop April to June 25-54.

> As for K-Talk, the extrapolated numbers for June are lower
> than May. I don't call that a "gain".

As far as months go, I have the real data here and KTLK was up from May to June during Franken's show 25-54 all three months - and relatively flat all day.

>I agree, I'm not
impressed with K-Talk or its future.<

I don't agree - I am impressed with KTLK in the early stages - and the hope for the future for a nice alternative to a number of conservative talk stations.
 
> http://biz.yahoo.com/prnews/050720/law119.html?.v=8

That's not an article, it's a Premiere press release.

Note how Limbaugh's share falls off precipitously (by 43%) when moving from 12+ to 25-54, and Franken and Shultz fall off much less so (33%)... and forget about O'Reilly, his audience appears to be almost exclusively 60+! Premiere's New York press release was even more revealing of Limbaugh's 25-54 weaknesses.

Given KTLK's 50 kW signal, we might have expected slightly better performance there; but as I understand it, their signal is very directional toward Santa Catalina, so they don't cover the inland market very well, while KFI reaches nearly to Nevada.

Has KTLK been getting any real promotion in L.A.?<P ID="signature">______________
also known as tombetz.</P>
 
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