While doing some work at home, I was listening to channel 794 on TW cable, and a great new song from The Shins came on. On my way home, I was flipping through channels on XM (Ethel, Lucy, XM Cafe, Hear Music) and heard some great music there, too (new Killers, Pete Yorn, Damien Rice, Keane, etc., along with some great recurrents.
It made me think -- am I the only one in Houston who thinks there's a HUGE hole on radio around here, musically? Yes, I know that not all of the music is mass appeal, but I also know that these artists have good-to-great followings, sell alot of music and concerts, AND their listeners are usually 20-45 year olds, many of them making nice livings -- great for advertisers. Am I wrong about this?
No, a station as niche as KGSR in Austin wouldn't work here, but a well programmed AAA (which seems to be a dirty word in the radio business these days, for some reason) would still do better then many of the stations bringing in less than a 1.5 rating, plus have nice advertising potential.
Help me out here!
It made me think -- am I the only one in Houston who thinks there's a HUGE hole on radio around here, musically? Yes, I know that not all of the music is mass appeal, but I also know that these artists have good-to-great followings, sell alot of music and concerts, AND their listeners are usually 20-45 year olds, many of them making nice livings -- great for advertisers. Am I wrong about this?
No, a station as niche as KGSR in Austin wouldn't work here, but a well programmed AAA (which seems to be a dirty word in the radio business these days, for some reason) would still do better then many of the stations bringing in less than a 1.5 rating, plus have nice advertising potential.
Help me out here!