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LOST YOUR CREW ON THE COAST?

F

Feralcat

Guest
Check out today's ProJo in the lifebeat section. Two ads inviting listeners who lost their crew on the Coast to join the morning shows on Lite Rock 105 and PRO-FM. One ad for each station on facing pages with photos of the morning crews. This has to be the 1st time in memory any section directly went after another's audience by naming the other station in ads.

Now in my opinion I know the Coast crew was probably expensive and since Coast is there to flank the other CC stations maybe it makes sense not to pay that much money for a station whose numbers will probably never improve that much but they've left the castle unarmed at Coast in the meantime and they did it at a time when programming on Lite and Coast is indentical with all Christmas music.

Is Tad Lemire going to do it for Coast or was he just hired because the PD worked with him before? I've never heard enough of the Cat Country morning show to know. Will they just continue to be there because if they weren't there then Lite's and PRO-FM's audience would be even bigger? I think the Citadel stations will always win out in the end mainly because there are no surprises there. You know exactly what you're going to hear when you tune in.
 
Citadel must have had trade to eat up with the Pro Jo. Citadel's sales people are always knocking print and how "nobody reads the paper anymore". If that is the case then why are they advertising there?

If you are keeping track that makes two immediate reactions to Coast events this week. Someone should stop worring about others and concentrate on the station that was once a great CHR station and is now one of the worst CHR stations in the United States. In my opinion, ProFM's heritage status is running out!
 
PRO-FM's morning show pulls good numbers. Heritage=old and listeners don't care about it. Gio is really the only link to PRO-FM's heritage even though almost everyone there but Kerry Collins has been there years. Citadel has phased out some of the higher earning people like Gary De Graide and Coach Colletto so Gio could eventually have to move on. As far as the newspaper ads Coast always ran a little one because of Joan having someone from the journal on her Saturday show talking about weekend events. Now that Coast really doesn't have anyone on the staff who is recognizable to listeners it makes sense to run these ads. Tad Lemire may do a good job but the listeners don't know him from Adam so they're starting from scratch.
 
Citadel was plugging all there morning shows (mainly Opie and Anthony and Ron St Pierre) on the video scoreboard at the Dunkin Donuts Center last night, maybe because Coach Colleto now works at the Dunk? Hmmm...

But interesting considering 94 HJY is a huge sponser at the Dunk for the last few years, and last night didn't hear a word about them.
 
I think Tad will do a good job at Coast but I don't think there will be much of an effect one way or the other. I also have to wonder if he was actually hired months ago shortly after Rick got the PD job. Tad became PD at Cat Country then quickly left to do some traveling,which is an iffy thing to do unless you know something is waiting for you when you get back. PDs taking staff members with them when they change jobs isn't unusual. It's just unusual in Providence.
 
jockitch said:
PDs taking staff members with them when they change jobs isn't unusual. It's just unusual in Providence.
Click to expand...

Tony Bristol took Kerry Collins from Kc101, where Tony used to be PD.
 
The other half of the ad promoting Lite Rock 105 asked if you were jonesin'for a new morning crew.It's pretty obvious Citadel knows people who defect from Coast could go to either PRO FM or LITE and they're banking on the audience going for the personalities instead of the music.The dark horse in all of this is WCTK which is numer 1 12 plus but operating with a one man morning show like it's 1985 but banking on format exclusivity rather than the personality.
 
Once again Citadel shows their total lack of class by attempting to gain new listeners at the expense of someone who lost her job for reasons out of her control. The JonesN ? is offensive to Joanie, but that doesn't seem to matter to the sleazoid mentality.
 
Now, this might only be me, but does anybody else think that possibly CC might flip 93.3 from AC to country after their Christmas stint? I say this for two reasons, 1) Tad Lemire, formerly a country jock, will be on in the mornings, as well as Rick Everett as PD was PD at WCTK, and 2) CC has a tendency to go head-to-head with other stations in the same market running similar formats. What sticks out in my mind is when CC flipped 103.5 WTBT/Tampa Bay, FL from classic rock to country, going directly up against long-time country station 99.5 WQYK in the Tampa market. CC also has successful country stations in the Hartford and Springfield markets. I wonder if CC wants to put country on a signal that is closer to Providence itself, as WCTK is a New Bedford station.

Thoughts?

Jacko
 
Doubt it. Seems like a waste of resources to me when they just spent all that dough to re-brand from Coast 93-3 to 93.3 Coast FM. And with WKLB in Boston moving to 102.5 soon and thus bleeding into Providence, flipping to Country would seem ridiculous.

But then again... it is Clear Channel.
 
I don't see any flip to country. I don't think hiring Tad was done with taking any appreciable number of WCTK's listeners in mind, although some dyed-in-the-wool fans of Tad might come over. Rick Everett hasn't programmed only country radio & although Tad's experience is all country his appeal isn't specific to the format. I know some are saying he got the job because he knows Rick, but it stands to reason if I have to hire someone & have a chance to hire someone who has worked for me before I'm going to do it. Other than gossipy stuff about country artists & club appearances Tad doesn't have to change much. If the Coast morning show costs less now, they're already ahead of the game.

I'm going to switch to Coast as a wake-up station when Tad starts. The music doesn't matter much to me when I'm lying in bed like a mummy for 20 minutes. Once I'm in the car it's more a combination of the personality & the music, but for a wake-up station it's more personality than anything else even though I'm a country listener. I like Tad as a personality plain & simple. I like the way he entertains, the way he relates to people, & how he can snap into "DJ" mode when the need arises. Whether or not I go back to waking up to WCTK again depends on what I hear on the Coast morning show & what eventually happens with the WCTK morning show. Chris is doing a good job but the interaction is missing.

I just don't like much of anything that's happened recently.
 
PDs taking staff members with them when they change jobs isn't unusual. It's just unusual in Providence.

Well look at PD for WHJY. He hired Jen Dauer and Quinn & Canterra when he worked with them so it's not so unusual in Providence after all
 
CCsux said:
PDs taking staff members with them when they change jobs isn't unusual. It's just unusual in Providence.

Well look at PD for WHJY. He hired Jen Dauer and Quinn & Canterra when he worked with them so it's not so unusual in Providence after all
Click to expand...

Not unusual for a PD coming from out of market but more unusual for one jumping stations in the same market but then around here a PD jumping from one station to another in the same market is unusual.
 
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