Lots of layoffs

[SirRoxalot]

So, when you're wrong, you simply bust out something irrelevant?

Nobody's advocated a return to the '50s. I haven't mentioned Pittman's name once. I'm simply saying that radio stations are most successful when they have a winning team that incorporates talent in programming, sales, and management, focused on serving a local audience and local advertisers.

 

[TheBigA]

I'm simply saying that radio stations are most successful when they have a winning team that incorporates talent in programming, sales, and management, focused on serving a local audience and local advertisers.

And I'm saying that is a dying model. The audience wants something else, and the local advertisers have dried up.

 

[SirRoxalot]

Then I guess radio's dead in your view. Time for you to move on to the Internet. There must be another discussion board out there for you somewhere.

BTW, there's plenty of evidence that your view is wrong.

 

[TheBigA]

Then I guess radio's dead in your view. Time for you to move on to the Internet. There must be another discussion board out there for you somewhere.

Nope. Just this one. Get used to it.

 

[SirRoxalot]

Oh, we're used to you. And we know exactly what to expect.

 

[NewsStud]

But there was a time when DJs like Alan Freed, Wolfman Jack, and others sold their own radio shows. No one knows the product better than the person doing it. Back in the old days, Shadow Traffic reporters also did sales. I'd feel better about a programmer doing sales than the other way around.

Alan Freed and Wolfman Jack didn't have to track for individual markets. They did one show. They didn't even have to run their own boards. They had staffs to help write content and do all their production work. During records they didn't have answer the office phone or help clear out the promotions van.

Maybe they could sell. Maybe they were also smart enough to have sales pros do the legwork. It's great to have talent show up at a sales pitch to help woo the potential client, but I'd want a sales guy to be there to close the deal.

 

[TheBigA]

Alan Freed and Wolfman Jack didn't have to track for individual markets. They did one show. They didn't even have to run their own boards. They had staffs to help write content and do all their production work. During records they didn't have answer the office phone or help clear out the promotions van.

I'm not talking about Alan Freed at WINS. I'm talking about the Moondog doing the late night show in Cleveland. It was Alan by himself, picking the music, sponsored by the local record shop. It was brokered airtime, and Alan did everything. Same with Wolfman on XERB, where he did everything, including engineering. The Wolfman had a 1st Phone. So he could do it all, and did. That included answering the phone. You got a taste of how he worked in a cameo in the movie American Graffiti.

 

[SirRoxalot]

So, that's your answer. "All brokered, all the time". Wow, talk about a return to the '50s. What's next, block programming?

 

[TheBigA]

So, that's your answer. "All brokered, all the time". Wow, talk about a return to the '50s. What's next, block programming?

I have no one single answer, in the same way as Clear Channel doesn't program all 14,000 radio stations. Radio is an ad hoc industry, with everyone doing their own thing. I'm just throwing out lots of options. You seem to only want to stick with status quo.