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Lou Russo and WOBM-AM

M

MedianJ

This is why having a good consultant is key in making important staffing decisions.

Having The Point’s popular morning drive time personality Lou Russo on WOBM - AM hurts the “Lou Russo brand” simply because The Point is targeting a younger female listener. Whoever decided to use Lou Russo on WOBM AM should be relieved of their duties immediately. Picture this, a young hip female goes for a ride in the car with grandpa who happens to be listening to “old fart radio” WOBM AM. She hears Lou Russo and immediately the Lou Russo brand becomes “old and uncool” because he’s now on grandpas “old people radio station".

Having a good consultant can help a company prevent hurting a personality’s brand that has taken many years to build in the minds of the listener tarnished forever. Lou Russo has no business being on WOBM-AM which is the equivalent of putting Z100’s Elvis Duran on WOBM AM, an absolutely ridiculous decision by management.

Radio is a business, not a hobby.
 
MedianJ said:
This is why having a good consultant is key in making important staffing decisions.

Having The Point’s popular morning drive time personality Lou Russo on WOBM - AM hurts the “Lou Russo brand” simply because The Point is targeting a younger female listener. Whoever decided to use Lou Russo on WOBM AM should be relieved of their duties immediately. Picture this, a young hip female goes for a ride in the car with grandpa who happens to be listening to “old fart radio” WOBM AM. She hears Lou Russo and immediately the Lou Russo brand becomes “old and uncool” because he’s now on grandpas “old people radio station".

Having a good consultant can help a company prevent hurting a personality’s brand that has taken many years to build in the minds of the listener tarnished forever. Lou Russo has no business being on WOBM-AM which is the equivalent of putting Z100’s Elvis Duran on WOBM AM, an absolutely ridiculous decision by management.

Radio is a business, not a hobby.
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One of these days the super consultants, people that don't have a regular job in radio, will realize that the "old farts" are the ones with the money. Without the old farts and voice-tracking. there wouldn't be AM.

There are no radio stars these days and with today's group owned stations you damned well better do what you are told or there are plenty of people to take your job.

What makes you think FM has that much of a futre? Give it another ten years and we will see how many are still on the air.

Any bets on how long 1160 and 1310 will be playing oldies before they flip it again? Programming wise, WHTG 1410 blows them out of the water.

You are right, radio is a business
 
weekendjock said:
It is weird to hear Russo on the same station as Bob Levy. Whats next ? Will Levy stream on the Hawk?
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The answer my friend is with Millennium management and their consultants who make these poor business decisions, nothing would be out of the realm of absurd possibilities and mistakes. They had their Moody's rating withdrawn and by looking at this latest move we can just sit back, watch, learn and laugh from their mis-steps.
On a human angle one can only feel bad for the image of "the brand Lou Russo" which is being diminished with him being on WOBM -AM.

Radio is a business, not a hobby.
 
MedianJ said:
weekendjock said:
It is weird to hear Russo on the same station as Bob Levy. Whats next ? Will Levy stream on the Hawk?
Click to expand...

The answer my friend is with Millennium management and their consultants who make these poor business decisions, nothing would be out of the realm of absurd possibilities and mistakes. They had their Moody's rating withdrawn and by looking at this latest move we can just sit back, watch, learn and laugh from their mis-steps.
On a human angle one can only feel bad for the image of "the brand Lou Russo" which is being diminished with him being on WOBM -AM.

Radio is a business, not a hobby.
Click to expand...

If someone made Millenium and offer for any or all of their AM's they would be gone in a puff of smoke. Who is Lou Russo? They have Big Joe Henry VT the two stations and at least I have heard of him.
One question I would have to ask you is, if no one but old farts listen then does it make any difference who is on the air?

Press has all of their guys VT WHTG-AM and there aren't any egos there. They put in the same effort as if they were live especially Don Tandler.

Radio is a business and there are no "radio stars" anymore.
 
MickeyD asked, Who is Lou Russo?

Woman under 35 in Monmouth/Ocean who listen to The Point know who Lou Russo is and he's a star there.
You're correct by saying there are no stars in old people radio. Younger people make better fans and although some older people do have more money research shows they don't spend it as freely, they leave it to their heirs who spend it very freely after they depart. You don't want young females who visit grandpa hearing their morning radio star Lou Russo from their favorite radio station The Point on his old people WOBM AM rado station.
 
The likelihood of someone hearing Lou Russo on both stations is pretty slim given the target demographics.

The likelihood of someone caring is even lower. It's no big deal having a DJ voicetrack another station. It's not the first time in the world it's happened.
 
It wasn't a smart move on Millennium's part to place The Point's very popular morning man Lou Russo on WOBM AM, it hurts his brand and changes his image to old. Clear Channel would never consider placing Z100's Elvis Duran after his morning show on WLTW to voicetrack middays because as any consultant worth their salt will tell you it will hurt his image and brand.

Radio is a business, not a hobby.
 
The day Lou Russo is as popular or well-known as Elvis Duran is the day I am crowned the Queen of Spain.

There is no brand there, any moreso than any of the other Millennium jocks have a 'brand'.
 
mjb1124 said:
Scott Shannon is on WPLJ and also runs the True Oldies Channel. Is that hurting his "brand"?
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Just like how Piers Morgan doing America's Got Talent and now taking Larry King's slot on CNN will "hurt his brand"
 
mjb1124 said:
Scott Shannon is on WPLJ and also runs the True Oldies Channel. Is that hurting his "brand"?
Click to expand...

True Oldies isn't heard in NYC so it isn't hurting his brand.


SilverTonicFree said:
Just like how Piers Morgan doing America's Got Talent and now taking Larry King's slot on CNN will "hurt his brand"
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Piers Morgan is a desperate attempt to compare apples and oranges, Popular Point pop culture morning man Lou Russo should not be on Old people radio WOBM - AM.

Radio is a Business, not a hobby

http://boards.radio-info.com/smf/index.php?topic=174729.0
 
MedianJ said:
True Oldies isn't heard in NYC so it isn't hurting his brand.
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If you have a HD Radio, it is. WPLJ-HD2 is a True Oldies Channel feed...something tells me that if Scott Shannon doesn't mind branding a oldies station as "Scott Shannon's True Oldies Channel," Lou Russo won't be hurting himself by doing middays at WOBM-AM.

MedianJ...can you give an example of when someone doing two different formats with two different demo targets managed to hurt themselves?
 
Turnpike Tuner said:
MedianJ...can you give an example of when someone doing two different formats with two different demo targets managed to hurt themselves?
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He won't be able to, so he will ignore your question like usual, and then repeat himself relentlessly as he attempts to bash what w assume is a former employer that no longer needs his services.
 
Poor example, Scott Shannon is much older than Lou Russo, HD radio is a failure with no measurable ratings, hence not even a relevant point.

Turnpike Tuner said:
MedianJ...can you give an example of when someone doing two different formats with two different demo targets managed to hurt themselves?
Click to expand...

Can you name someone like an Elvis Duran on a "oldies" station in the same broadcast area? Of course not, smart programmers know it hurts their brand. The Point's Lou Russo should not be on an oldies station in the same broadcast area as The Point.

Radio is a business, not a hobby.
 
MedianJ said:
Poor example, Scott Shannon is much older than Lou Russo, HD radio is a failure with no measurable ratings, hence not even a relevant point.

Can you name someone like an Elvis Duran on a "oldies" station in the same broadcast area? Of course not, smart programmers know it hurts their brand. The Point's Lou Russo should not be on an oldies station in the same broadcast area as The Point.

Radio is a business, not a hobby.
Click to expand...

You gave the example of Scott Shannon, not me. As far as someone who works on a CHR/Hot AC doing older radio...Matt Ryan does weekends at 101.5. Does that hurt his "brand."? Do Thunder listeners go "Ewwww....its that OLDIES jock Chris Van Zant on my country station!"?

Broadway Bill Lee worked at KTU before going to CBS-FM....did that audience wretch at the fact that someone who played records on Hot or KTU was now playing *GASP* Motown & the Stones on the hallowed RF ground that is 101.1?

A good jock is someone who can knock it out of the park no matter what the format. Lou is a talented guy...I'm sure he won't have twentysomethings kvetching to him at Point events that he's on the *OLDIES* station.

Besides...some of us young'ns LIKE the oldies. :)
 
Turnpike Tuner said:
Besides...some of us young'ns LIKE the oldies. :)
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That's actually a good point...though obviously WOBM AM's target demo is a much older group, there are plenty of young people who appreciate the music of the older generation. They might actually think it's cool that a familiar voice is on that station...so they won't say "ew, why is Lou on that old station" they'll say, "Oh cool, Lou is on this station too...it's not just some old guy I don't know."
 
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