Louisville Fall Phase 2 ratings (12/6/2017)

[radiofan502]

Here are the latest ratings. The iHeart stations missing from Phase 1 are back.What jumps out at me is how 100.5 continues to have poor ratings. Even after 102.3 dropped Hot A/C,100.5 stays at 1.4. And that 1.4 ties them with WKJK 1080 AM. iHeart really needs to do something with 100.5 once and for all. 100.5 is a great signal being wasted IMO.

https://ratings.****************/cgi-bin/rol.exe/arb055

 

[WildcatGuy]

Has WAMZ ever been as low as a 5.4 share (12+) before?

What's remarkable is how many shares are missing. The Alpha Media stations are not Arbitrends subscribers. So, they're left out. Still, the listed stations only add up to 45 combined share points.

That means 55% of the market's AQH listening is not reflected here. Alpha accounts for some of that, but they sure don't have over half the market.

It seems like all the shares are falling, and then just vanishing.

 

[gavinlex]

Agree. WAMZ is a shell of the station it was just 2 years ago. Coyote left the station in perfect shape to continue to compete sufficiantly and the new IHEART programming staff either is not experienced, doesn't understand the radio listeners of Louisville, was given a directive to cut the budget, or all of the above. And shares vanishing here in Louisville doesn't surprise either. Tough to find a regular station to listen too. I've resorted to Satellite radio, but would love for local radio to get better to ditch Satellite.

 

[hotpatrick2004]

SFR is back to kickimg QMF but. Good. Qmf is also the shell of a station it use to be. Question here how is it coyote calhoun did good with amz even with Q 103.1 but when he leaves they drop the ball?

Someone needs to put a current rock station on the air. If its done right it can do well. Ya just cant add water and ignore it and except a station to grow.

 

[greg.hahn]

Agree. WAMZ is a shell of the station it was just 2 years ago. Coyote left the station in perfect shape to continue to compete sufficiantly and the new IHEART programming staff either is not experienced, doesn't understand the radio listeners of Louisville, was given a directive to cut the budget, or all of the above. And shares vanishing here in Louisville doesn't surprise either. Tough to find a regular station to listen too. I've resorted to Satellite radio, but would love for local radio to get better to ditch Satellite.

Shares don't vanish in a market. You never have less than 100 or more than 100.

 

[WildcatGuy]

Shares don't vanish in a market. You never have less than 100 or more than 100.

In all due respect, shares *do* disappear if they are attributed to listening from sources which are not reported in the book. For instance, out of market stations that get some listening, but don't meet the minimum reporting threshold. Or SiriusXM. Or other listening that is not attributable directly to local market stations.

If you have access to a full quarterly book, add up all the shares of every single station reported in it. Every single one. They will not come even close to 100% of listening. They never have, but the discrepancy is getting worse.

 

[greg.hahn]

In all due respect, shares *do* disappear if they are attributed to listening from sources which are not reported in the book. For instance, out of market stations that get some listening, but don't meet the minimum reporting threshold. Or SiriusXM. Or other listening that is not attributable directly to local market stations.

If you have access to a full quarterly book, add up all the shares of every single station reported in it. Every single one. They will not come even close to 100% of listening. They never have, but the discrepancy is getting worse.

I'm grateful to get the chance to learn this radio business from you.

So when a station has a 10 share in any given demographic, what does that "10" stand for? Can you explain that to us please?

 

[davideduardo]

I'm grateful to get the chance to learn this radio business from you.

So when a station has a 10 share in any given demographic, what does that "10" stand for? Can you explain that to us please?

Example:

Station A has a 10.0 share in Women 25-54. That means of all the women 25-54 who are listening, on average, to the radio in the time period being looked at, 10% of them are listening to Station A.

"Share" means "percentage of those people listening to radio at the time.

Further, with that 10 share, Station A will have a rating of about 0.9... meaning that of all persons, listening or not, in the demographic, just under 1% are listening to Station A. That is because on average, about 8% to 10% of all people are listening in any given moment.

"Rating" means the percentage of the universe under study, listening or not.

 

[greg.hahn]

Example:

Station A has a 10.0 share in Women 25-54. That means of all the women 25-54 who are listening, on average, to the radio in the time period being looked at, 10% of them are listening to Station A.

"Share" means "percentage of those people listening to radio at the time.

Further, with that 10 share, Station A will have a rating of about 0.9... meaning that of all persons, listening or not, in the demographic, just under 1% are listening to Station A. That is because on average, about 9% to 10% of all people are listening in any given moment.

"Rating" means the percentage of the universe under study, listening or not.

So if I'm hearing you Correctly, David, if a station has a 10 share, that means 90% of radio listeners are listening to some other radio station. Is that accurate?

 

[davideduardo]

In all due respect, shares *do* disappear if they are attributed to listening from sources which are not reported in the book. For instance, out of market stations that get some listening, but don't meet the minimum reporting threshold. Or SiriusXM. Or other listening that is not attributable directly to local market stations.

If you have access to a full quarterly book, add up all the shares of every single station reported in it. Every single one. They will not come even close to 100% of listening. They never have, but the discrepancy is getting worse.

I looked, for fun, at 12+ in LA from the last book. The sum of the shares of all stations making the book was 97.3. The remainder is from stations that did not make the MRS requirements.

The radio ratings in LA do not include satellite, and don't include stations that are not encoded, but do include out of market stations that are encoded.

I went to a diary market, Fresno, for a recent book and the sum of all shares was 97.4. 62 stations, many, many of which are out of market, made the book.

 

[davideduardo]

So if I'm hearing you Correctly, David, if a station has a 10 share, that means 90% of radio listeners are listening to some other radio station. Is that accurate?

Yes, 90% of those listening to the radio are listening to other stations.

 

[WildcatGuy]

I'm grateful to get the chance to learn this radio business from you.

So when a station has a 10 share in any given demographic, what does that "10" stand for? Can you explain that to us please?

Absolutely! If a station has a 10 share, that means it is getting 10% of the AQH listening. 90% is going somewhere else. Nobody disputes the math.

My point earlier was, and still is, that not all of the remaining 90% is published in the book. Bits and pieces are fragmented out to sources which are not listed in the book, primarily because they did not meet the minimum reporting standards.

That fragmentation is getting larger. The total published shares never equal 100%.

 

[davideduardo]

Absolutely! If a station has a 10 share, that means it is getting 10% of the AQH listening. 90% is going somewhere else. Nobody disputes the math.

My point earlier was, and still is, that not all of the remaining 90% is published in the book. Bits and pieces are fragmented out to sources which are not listed in the book, primarily because they did not meet the minimum reporting standards.

That fragmentation is getting larger. The total published shares never equal 100%.

But that "missing slice" is statistically insignificant. I looked at a couple of additional markets, both diary and PPM, and they were all in the two to three share range of "unattributed listening".

 

[WildcatGuy]

But that "missing slice" is statistically insignificant. I looked at a couple of additional markets, both diary and PPM, and they were all in the two to three share range of "unattributed listening".

Don't forget the non-coms. In diary markets, Nielsen does not publish shares for non-commercial stations.

So, WFPL, WFPK, and non-com religious stations have audience shares, but those shares are invisible.

That's not a statistically insignificant amount of listenership. It could easily account for double digit shares.

You can pull out non-com shares using specialized software, but they don't appear in the "off the shelf" book.