Louisville Ratings (8-8-16)

[radiofan502]

Here are the Summer Phase 1 ratings for Louisville.Suprisingly WQMF went from 3.8 to 4.4 while WTFX dropped from 2.0 to 1.5.Maybe the changes are not working out as planned.WSFR dropped to 5.3 but is still beating WQMF. It's also strange to see WHAS at the top with only a 6.8 rating.

http://ratings.****************/cgi-bin/rol.exe/arb055

 

[hotpatrick2004]

Whas and wamz use to get 10 and 12 shares. How the times have a changed. Seems like 93.1 should have stayed the fox or flipped to alt 93.1 for the beatvisnt settin da ville on fire. I wonder if the max is doin any better?

 

[killemall]

Here are the Summer Phase 1 ratings for Louisville.Suprisingly WQMF went from 3.8 to 4.4 while WTFX dropped from 2.0 to 1.5.Maybe the changes are not working out as planned.WSFR dropped to 5.3 but is still beating WQMF. It's also strange to see WHAS at the top with only a 6.8 rating.

http://ratings.****************/cgi-bin/rol.exe/arb055

Those are personally disappointing numbers. I was really hoping WQMF would crash. But it does makes sense that WTFX listeners would go to WQMF, since there is no other post-1992 rock on any other Louisville FM stations. I have completely stopped listening to WQMF. I tried, but it is too frustrating.They will still play tons of Skynyrd, Pink Floyd, Doors, Black Sabbath, AC/DC. But they completely removed, The Cars, John Melloncamp, Springsteen, CCR, Almond Brothers, and many many more. Zero Logic.

 

[davideduardo]

But it does makes sense that WTFX listeners would go to WQMF, since there is no other post-1992 rock on any other Louisville FM stations.

Listeners do not "go" from one station to another. The average listener uses 5 to 6 stations in the course of a week, so most changes in share are due to changes in the amount of listening given to each of the preferred stations. If one station improves, listening to several others will possibly decrease.

Even when a format changes, all the listeners do not flock to the closest remaining format... they disperse among many different options, some far away from the departed format.

And it is not realistic to think that listeners stick to one single genre. A country listener may share with AC, Classic Hits and a talk or sports station, not just other country stations.

 

[WildcatGuy]

Listeners do not "go" from one station to another. The average listener uses 5 to 6 stations in the course of a week, so most changes in share are due to changes in the amount of listening given to each of the preferred stations.

If you look market-to-market, you'll see ratings compression is happening everywhere.

It started out in the PPM markets, and then filtered down to the diary markets, too.

It's unusual anymore to have one or two stations way out in front of everyone else. Instead, everyone gets squeezed together in the middle.

Just look at Louisville. You have less than 1 share (0.8, to be precise) separating the #3 station from the #7 station.

Although station Cumes (total weekly tune-ins) are holding up fairly well, Time Spent Listening is on a continuing and steady decline. Listeners just have a lot of other choices, and radio stations aren't helping themselves by running insane numbers of commercials.

After a while, the Cumes are bound to suffer, too, and that's when the ratings freefall will really start.

 

[WildcatGuy]

Here are the new monthly ratings for Louisville, covering June/July/August:

http://ratings.****************/cgi-bin/rol.exe/arb055

These apparently just came out today.

 

[radiofan502]

Here are the new monthly ratings for Louisville, covering June/July/August:

http://ratings.****************/cgi-bin/rol.exe/arb055

These apparently just came out today.

Wow! WQMF is kicking BUTT now! Up to third place with WSFR dropping again.I really thought it would be the other way around after the changes.And I see that WTFX continues to drop.
I don't think they have a chance of beating WGZB anytime soon. iHeart did a lot of bragging at first about how they were beating WGZB but I don't see much of that now from them

 

[WildcatGuy]

Louisville Ratings (10-04-2016)

Here are the new Persons 12+ ratings for the full Summer Book (July/August/September):

http://ratings.****************/cgi-bin/rol.exe/arb055

 

[Kyle1016]

WLCL is close to catching WKRD, why no ratings for WHBE?

 

[Dan76]

WBZB #1? Wow, never seen that before.

 

[radiofan502]

WBZB #1? Wow, never seen that before.

A lot of surprises in the Summer ratings beside WGZB at #1.Looks like 93.1 The Beat isn't beating many stations at all even after all their bragging and hype.Their ratings went down from where they were as The Fox and they are #14 now.Meanwhile it looks like the end of The Fox actually helped WQMF as they went way up.And 107.7 The Eagle dropped quite a bit.I thought that 107.7 would go up and 95.7 would go down after The Fox went away but it was just the opposite.
And look at 100.5 WLGX.Their only change was their name to "100.5 Kiss FM " and they go from 1.8 to 2.5.Maybe the name change at 105.1 to "g105.1" will help them as well since they are stuck at 1.7 for the third quarter in a row and are in 15th place. Or maybe another format change at 105.1 is coming?

 

[killemall]

A lot of surprises in the Summer ratings beside WGZB at #1.Looks like 93.1 The Beat isn't beating many stations at all even after all their bragging and hype.Their ratings went down from where they were as The Fox and they are #14 now.Meanwhile it looks like the end of The Fox actually helped WQMF as they went way up.And 107.7 The Eagle dropped quite a bit.I thought that 107.7 would go up and 95.7 would go down after The Fox went away but it was just the opposite.
And look at 100.5 WLGX.Their only change was their name to "100.5 Kiss FM " and they go from 1.8 to 2.5.Maybe the name change at 105.1 to "g105.1" will help them as well since they are stuck at 1.7 for the third quarter in a row and are in 15th place. Or maybe another format change at 105.1 is coming?

I really think that WQMF is winning by default. If another station switched to a true active rock format, it would ruin WQMF. Besides two or three current songs (Green Day, Metallica, Pretty Reckless), WQMF doesn't play any current songs. Also, is there anyway to find out what the ratings for the WQMF-HD2 channel is?

 

[Dan76]

Much like "radiofan", I too thought SFR would rise high in the ratings after the format change. As for QMF playing new Metallica, I haven't heard it on there, just the Pretty Reckless and Green Day tunes.

 

[sdskees]

Also, is there anyway to find out what the ratings for the WQMF-HD2 channel is?

I'd guess it is an asterisk. A lot of people don't have HD radios, and to be honest, almost anybody I've encountered who does doesn't exactly understand how it works.

 

[WildcatGuy]

I'd guess it is an asterisk. A lot of people don't have HD radios, and to be honest, almost anybody I've encountered who does doesn't exactly understand how it works.

Practically speaking, the only time an HD2 station ever "cracks the book" is when it is feeding an analog FM translator.

 

[sdskees]

Practically speaking, the only time an HD2 station ever "cracks the book" is when it is feeding an analog FM translator.

I keep thinking that is why they are still keeping The Fox alive with the on-air talent intact, to ultimately do that (they've got at least one construction permit for a translator at 93.3 I believe). But as more time passes, it seems less and less likely.

 

[killemall]

The reason I asked about the WQMF-HD2, is that two HD stations are showing on the Indianapolis book. http://ratings.****************/cgi-bin/rol.exe/arb049

 

[sdskees]

The reason I asked about the WQMF-HD2, is that two HD stations are showing on the Indianapolis book. http://ratings.****************/cgi-bin/rol.exe/arb049

Both of those have FM translators though, and that is pretty much what those numbers reflect. I don't think they're actually doing that well on their own as a HD2 station.