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Loveline on WAAF/WKAF

the only station that really...talks. It's said time spent listening is important for advertisers. People may tune in and out with a music station...but if you have talk they may tune in longer and get exposed to ads (interesting topic etc.). This doesn't mean necessarily that music stations will totally flip to talk but in some cases you get talk on morning drive (or quite a bit of talk), here, etc.
 
"Hillman in the Morning" and now "Loveline"...more talk, less rock...where have we seen this before? Next thing you know, they'll be adding the Tom Leykis show and changing to a Hot Talk format. ;)
 
Loveline runs late, right? 10pm-ish? Since that time slot is dead anyway, what's wrong with trying to get some appointment listening? Maybe even a few sponsors? At least they're trying.
 
Loveline was dumped more than once from WFNX - presumably because the ratings didn't justify veering away from their musical identity for 2 hours. I think it was also on WBCN back in the early 2000's when they were talk-heavy with Howard in the AM and O&A in the afternoon.
 
frankfurter said:
Loveline was dumped more than once from WFNX - presumably because the ratings didn't justify veering away from their musical identity for 2 hours. I think it was also on WBCN back in the early 2000's when they were talk-heavy with Howard in the AM and O&A in the afternoon.
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This. Adam and Dr. Drew were even on WGIR-FM for a brief time.


Dumb question for out experts. Really dumb question. I'm not trolling when I ask this. A former on-air staffer who I know were talking about Westwood One and he told me that there's no ROI in Syndication. A) Is that true? and also B) Why WAAF (again)? LL certainly never fit with their demographic like Rockline ever did. I'll take any wiseass responses.
 
surfin bird said:
Dumb question for out experts. Really dumb question. I'm not trolling when I ask this. A former on-air staffer who I know were talking about Westwood One and he told me that there's no ROI in Syndication. A) Is that true? and also B) Why WAAF (again)? LL certainly never fit with their demographic like Rockline ever did. I'll take any wiseass responses.
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Are you talking about ROI for the syndicator, or ROI for the station running the syndication? I've definitely made money selling spots adjacent to syndicated programming, spots that I wouldn't have otherwise sold. With the minimal investment (most of it's barter,) I think there's an ROI for the right syndicated programming.

For the syndicator, there has to be ROI. Westwood One ONLY syndicates, how else would they make money?
 
I can't speak for all stations, but I know that in my personal sales experience, I've made more money selling spots within syndicated programming than I've spent on the programming. I'm sure it's not true for all programming, but the majority of syndicated programming out there is straight barter. It's not that hard to make money on decent barter programming.
 
surfin bird said:
I was talking about the ROI of the station that is running the syndicated program.
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Most of those shows are straight barter, so there is no investment to make. Only big shows like Howie Carr, Rush, etc require cash on top of the barter.
So even if Entercom gets 1 sponsor, it's money they didn't have before.
 
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