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Lowest KUBE ratings ever, in December PPM
- Thread starter crainbebo
- Start date
The Cumulus stations were I worked nearly 20 years ago got most of their spots from the creative services division across the street. The only spots that came from union studios were car dealerships. Not long ago, I ended up having a Cumulus station playing on my phone on Audacy and on my work desktop via iHeartRadio. I took my phone back to my office and, as I walked in, the :20 stopset was beginning. I noticed immediately that the ads were different. I can’t remember if there were any matches at all, but there were very few.
I'm not the moderator, which means I don’t get to decide this. However, most of the new KUBE's listeners, few or many as it will have, will be streaming it. I can’t imagine many people even having HD Radio, let alone KUBE's core audience. So, I don't think talking about streaming and the ins and outs of it is even slightly off topic.
Agreed, there is no “format” on these kind of threads. It is a free for all and unless you start talking about how bad Trump was, your posts are valid.
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Yes, local advertising.
Thank you!
Sampled these guys yesterday (very likely for the first time since about 1988!). Caught tail end of a "song" and then a stopset --- and could imagine myself driving to at least Moses Lake by the time the stopset was over. In other words, is anyone going to give a rat's what-what WHAT the format is if IHeart forces tuneout with that kind of stopset packing??
It's the luck of the draw. Had you tuned in at a different time you would have had a half hour or more of non-stop music.
Guess you'll have to find out with the rest of us, won't you?
Those would be "ads." Songs being added to the playlist are "adds."
Yep a lot of research shows listeners prefer a long commercial break opposed to frequent interruptions. They are perhaps doing it correctly.
That or maybe they are trying to kill off some inventory/ fulfill some obligations before the format swap. Out of morbid curiosity I listened to the "Hits 106.1 on 93.3" stunt Friday night. This would have been around 645pm. I was able to drive from N of Mt. Vernon to Arlington WA on one stop set. 13.5 minutes of spots - no music.
You'd have to listen for at least three and a half minutes of spots, to count for the quarter hour! That must be tough to get people to do.
To count for credit in a quarter hour, a PPM holder must listen within five discreet minutes in the quarter hour. They do not have to be consecutive. In fact, if listening is detected in just three out of five consecutive minutes and no other station is detected in the missing minutes, credit is given.
There is no requirement to hear commercials at all.
There is no such research. In fact, research shows the opposite. But actual behaviour shows that most tuneouts occur in the first minute of stopsets, so stations opt for fewer stops with more spots.
This, plus they want to try to make the best effort to keep listeners around for at least 15min per hour.
We also know that the average Time Spent Listening per station incident is less than 15 minutes. So, to get a quarter hour credit, we want to make sure there are at least 5 minutes in any quarter hour registered to our station in each listening incident.
The smallest subset with both diary and the PPM is the quarter hour.
A listener who detected in the PPM as hearing "my station" from 7:53 AM to 8:07 will give the station a full 30 minutes worth of credit as measurement is by the quarter hour and the requirement is just 5 minutes in each quarter hour to get credit.
In the diary, this is less an issue as respondents tend to "average" and say they listened "from 7:45 to 8:30" on their commute, but it was really 7:56 to 8:19 so instead of 3 quarter hours they only got one when the same person is measured in the PPM system. And the "9AM to 5PM" listening to one station at work is actually a whole bunch of separate bits and pieces; really 9:17 (after parking and getting coffee and saying "hi" to coworkers) to 9:30 when there was a meeting and then 10:11 to 10:37 when an important call was received. And then the bathroom break, the coffee break, the going to another person's office to check something, lunch, and so on.
The same type of erratic listening occurs with an auto mechanic with a meter, a postman with one, a shop steward with a radio in his area on the floor, and such.
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My reasoning was that 13.5 minutes of spots is 1.5 minutes shy of a quarter hour, so it leaves 3.5 minutes of spots, where the radio would be tuned to those spots, in order to reach at least five minutes of the quarter hour. I didn't know that fewer than 5 minutes could count as a full five minutes!
Once again KIRO is getting a jump ahead of the competition. 710 is now rebranded as "Seattle Sports" , sensing what is looking like a certain 93.3 flip to sports. Similar to the "Northwest News" move ahead of Lotus's rebranding.
If that's true, then my question then becomes: what are they waiting for? It's been over 2 weeks of "stunting", and the simulcast has not launched. Trademarks? Contracts? Apologies for my ignorance/impatience, but I'm slightly baffled here.
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