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LUBBOCK RATINGS?
- Thread starter BLehman
- Start date
Looks like 105.3 is doing terrible. Not surprising to me. Changing from JACK to Country was a terrible idea. There is no way they can ever beat out the legendary KLLL.
With that said, I know they weren't doing well with JACK either. But I think changing to country just added to the wound.
With that said, I know they weren't doing well with JACK either. But I think changing to country just added to the wound.
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cspotrun
Guest
105.3 doesn't care about "Ratings"- good thing, SINCE THEY DON'T HAVE ANY! they tied The "Rebel"- he's waiting, does anybody want to buy these stations? ahh, NO!EggsOverEasy87 said:
after all these years and several trying, i'm not sure anyone can get ratings doing country except for triple L.
has anybody seen them? i think kkam droped off the face of the earth- congratulations Double T you killed kkam and you got a 3 share, thats probably as good as it gets, and oh yes, also see KISS 102.
maybe Arbitron got diaries from the East side and "Shady Pines" rest home, the long and short of it is, alot of stations that were once winners are big losers and the big losers are still the big losers. and the band played on.....
I still call them Z102 sometimes! Because it sounds like Z102, except with Kiss FM jingles.cspotrun said:
You are correct, sir. I believe Amy Lee has taken Neely Yates' place. While KJDL might have Neely Yates from KLLL, they have a very very long way to go if they want to come up higher than KLLL, which I think is nearly impossible. KLLL would have to implode for KJDL to EVER beat them. Despite their upgraded tower, their coverage area still isn't that great.DG said:
EggsOverEasy87 said:
I don't seriously think that Dave is actively trying to "beat" KLLL. The most important thing he brought in from KRBL was STAFF. He had ZERO sales folks, and little else staff-wise, so going from himself and maybe 1 or 2 other folks to a staff of about 6 or 7 was a huge deal. And they are selling air time. He now has a staff that can beat the sidewalks looking for sales instead of having to do it all himself, and that does make a difference. Adding staff when so many others are letting go also says something about his operation, especially in this crummy economy.
He also has a very lucrative deal with some local HS football (and I don't see him cleaning out KJAK's clock either), and while that may be a bit unusual for the format, all of the avails are SOLD. He may not be putting up some big numbers, but adding staff and apparently stealing talent from the big competition is how the game is played right?
I think Dave is doing exactly what other successful radio folks have done before, and that is play the game on your own terms and not theirs. As I've opined from my own soapbox before- it isn't always about the ratings. If it was, then how do you explain so many ratings-dogs in this market that are still in business?
I remember meeting a very young and up-and-coming Neely Yates at the Rebel when I worked there. She was the PM-drive talent on KRBL as I remember it. I don't remember where she went after KRBL and before working at KLLL.
Point taken DG. Like I said, I do not know much about radio and am on here to learn.
Onto a new topic.
When did Z102 get dropped for Kiss FM? If I'm not mistaking, aren't the ratings about the same as they were just before they dropped Z102?
Onto a new topic.
When did Z102 get dropped for Kiss FM? If I'm not mistaking, aren't the ratings about the same as they were just before they dropped Z102?
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cspotrun
Guest
in hiring Neely, i hope he landed the "Yates Carpet" account. 
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cspotrun
Guest
they've put lipstick on that pig so to speak and now they've pretty much hit BottomDG said:
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cspotrun
Guest
i'm assuming you think it's Perfect? i just hope, as one who loves Radio, that it gets better.Garrett said:
cspotrun said:
No, its not perfect. But it's good enough.
When one considers that radio is no longer king (they have these thigns with pictures now, they're called "televisions"), the days where money and resources were focused on radio are over and aren't coming back. Given that preface, Lubbock radio really stacks up. I went to Houston over the summer, and radio sounded about the same. What are they listening to in the morning in Dallas? The same morning show we have on KISS here. We have two sports stations, and two very well programed talk stations. Actually, we have 3 (don't forget 1420). For a small market. Kool 98 is a solid and constant performer. Lubbock sure does offer a lot.
Could it be better? Well sure, of course. But considering the world we live in, and the market we are in, I don't understand the bitterness and cynicsm. Everything isn't a conspiracy. It's not all fat cats. I think business owners are simply trying to run a business, while still entertaining us. And I think in a world of iPods and sattelite radio, Lubbock radio isn't bad. It's not perfect, but its good enough and the days when radio was king are over, and they aren't coming back. If you don't like Lubbock radio, stop listening, grab an iPod, and move on. There's plenty of alternatives available.
Well, looking at the link Bob posted earlier in this thread, it appears KKAM was a statistical zero-share.
KTTU's numbers, as a Sports/Talk, are certainly better than KKAM's, but do not paint a positive picture about the format switch. As the former KSTQ, the station pulled a 3.7 in the Fall of '08 and a whopping 5.2 last Spring. Then comes the switch to KTTU last Summer and it pulls a 3.1 for the Fall- much better than KKAM, but lower/not much better than if they had just left the format alone. If their mission were to nail the coffin shut on KKAM, well then an argument could be made they succeeded, but KKAM was already in the ground long before KTTU appeared.
My armchair analysis would indicate that the diaries were crap this last book, with most being filled out by kids 12+. The 5.1 jump in KBTE's share looks very suspicious to me, but I'm sure others could explain it better.
We just got the non-comm numbers and there's some other "anomalies" that make me question the quality of diary responses this last book. Of course that's always our complaint, so nothing new there.
What is new is that KTXT actually had numbers this past book! No goose eggs except for the overnights. And this without any active mentions or cross-promotion- which was by design, just so we could see how the new format would do on its own. My only complaint against the prior format was that it just didn't generate any audience of consequence to show up in the numbers, and that is no longer the case. I have several thoughts as to why that was, but suffice it to say I don't blame the students for that.
I'll try to post a link to our numbers when I get a chance...
KTTU's numbers, as a Sports/Talk, are certainly better than KKAM's, but do not paint a positive picture about the format switch. As the former KSTQ, the station pulled a 3.7 in the Fall of '08 and a whopping 5.2 last Spring. Then comes the switch to KTTU last Summer and it pulls a 3.1 for the Fall- much better than KKAM, but lower/not much better than if they had just left the format alone. If their mission were to nail the coffin shut on KKAM, well then an argument could be made they succeeded, but KKAM was already in the ground long before KTTU appeared.
My armchair analysis would indicate that the diaries were crap this last book, with most being filled out by kids 12+. The 5.1 jump in KBTE's share looks very suspicious to me, but I'm sure others could explain it better.
We just got the non-comm numbers and there's some other "anomalies" that make me question the quality of diary responses this last book. Of course that's always our complaint, so nothing new there.
What is new is that KTXT actually had numbers this past book! No goose eggs except for the overnights. And this without any active mentions or cross-promotion- which was by design, just so we could see how the new format would do on its own. My only complaint against the prior format was that it just didn't generate any audience of consequence to show up in the numbers, and that is no longer the case. I have several thoughts as to why that was, but suffice it to say I don't blame the students for that.
I'll try to post a link to our numbers when I get a chance...
One thing I found interesting....
If you compare Football Season to Football Season for the sports stations, KKAM did better (by a smidge) last Fall than KTTU this year. >>> http://www.radiodailynews.com/8-11-09-lubbock.htm KKAM-AM All Sports * 3.3 * 1.3 <<<
KKAM's share last fall, 3.3 12+.
If you compare Football Season to Football Season for the sports stations, KKAM did better (by a smidge) last Fall than KTTU this year. >>> http://www.radiodailynews.com/8-11-09-lubbock.htm KKAM-AM All Sports * 3.3 * 1.3 <<<
KKAM's share last fall, 3.3 12+.
DG said:
Okay...it's apparent no one here is IN radio, because you're all quoting 12+ numbers which mean nothing. As for TTU-the defenders are laughable. You're comparing one apple to two oranges. Not only did TTU did not equal the numbers KKAM had last year, lets not forget that the games were also broadcast on KFMX! If their broadcast were decent at all, they should have some numbers that show that they took the product off not one, but two stations. As I've been saying all along, TTU is crap and now that football season is over, they have nothing to sell for nine months. If I was one of their salesmen, I'd switch over to door to door meat sales.
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