Garrett said:
When this change was first made, I suggested that they should have changed their name from Mix. I think this is more proof of that. It is true, you can not read much when you only have 2 books to go on. But I also think that keeping the name "Mix" would not be enough of a signal to people that the station was new or different. The ratings reflect that, because the ratings did not change much. They did not get new listeners, and the few they had did not notice or care enough about the change.
The format itself is right on. Local voices, solid tight jingle heavy New York'ish formatic. Time for a name change.
While I think content is more important than the name, I will agree that they did not do a good job making the format change noticeable. No new name, logo, or website or anything? When a station changes formats or even just simply relaunches, its a must to make the viewer notice that something is up. I guess that's why some stations "stunt" for a couple days.
With that said, Mix does need more time. If I'm not mistaking, I believe after Z102 changed to "Kiss," their numbers stayed the same or may have even gone down some for one book. Look at them now...they are on the way to coming up at the top.
