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Lubbock Shakeup...

H

HeadCans

Guest
1 KKCL-7.9 to 8.2 Classic Hits GAP Broadcastin
2 KLLL-10.4 to 7.8 Country Wilks Broadcast Group
3 KBTE-12.3 to 7.5 Rhythmic CHR Wilks Broadcast Group
4 KFMX-5.7 to 6.8 Active Rock GAP Broadcasting
5 KQBR-4.4 to 6.5 Country GAP Broadcasting
5 KZII-3.8 to 6.5 CHR GAP Broadcasting
7 KFYO-7.2 to 5.1 News/Talk Gap Broadcasting
8 KMMX-4.1 to 4.1 Hot AC Wilks Broadcast Group
9 KLZK-4.1 to 3.4 AC Ramar Communications
9 KONE-5.0 to 3.4 Classic Rock Wilks Broadcast Group
9 KXTQ-4.1 to 3.4 Tejano Ramar Communications
12 KTTU-3.1 to 2.7 Sports Ramar Communications
13 KJDL-0.9 to 2.4 Classic Country ABC Radio
14 KEJS-0.9 to 2.0 Tejano Barton Broadcasting Co.
15 KAMZ-1.9 to 1.4 Regional Mexican Albert Benavides
15 KJAK-0.9 to 1.4 Religious Williams Broadcasting Group
17 KAIQ-2.5 to 1.0 Regional Mexican Entravision Radio
17 KDAV-0.9 to 1.0 Oldies Renaissance Broadcasting Inc.
17 KJTV-1.6 to 1.0 News/Talk Ramar Communications
20 KKAM-N/A to 0.7 Sports Gap Broadcasting
20 KRBL-0.9 to 0.7 Christian CHR Triumph Communication Inc.

All numbers are 12+

Thoughts?
 
Interesting, because our classic hits station here in DFW, KLUV, came in at #1 today as well. That's the first time I've seen that.
 
Some craziness in the Lubbock market.

KRBL pretty much disappears, and both KQBR and KJDL show big increases while KLLL drops.

KJDL's jump is significant I think. Proof there that Dave "radio madman" Walker's format strategy is working. Of course he won't topple KLLL anytime soon, but I do find it interesting that his and QBR's numbers were UP while LLL's were down.

It appears GAP did well this book with the exceptions of KFYO and KKAM. KKAM improved only microscopically this last period, but still well behind KTTU.

Wilks lost in this book with only Mix holding steady. What's the deal with the Beat?

Ramar tanked. KJTV was beat by KJAK? No surprise there.

Whatever kool-aid they're drinking at GAP seems to be working for the most part while Wilks appears to be coasting downward. And I'm still not seeing the winning strategy from Ramar.
 
Some of the people on this board truly crack me up. You speak so loudly on subjects you know nothing about.

This board is full of two types of people. A) Jocks who are out of work and bitter, or B) people who want to be jocks and are willing to spout whatever tripe that comes to mind.
 
Terriblejock said:
Some of the people on this board truly crack me up. You speak so loudly on subjects you know nothing about.

This board is full of two types of people. A) Jocks who are out of work and bitter, or B) people who want to be jocks and are willing to spout whatever tripe that comes to mind.
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DG is not out of work, is not bitter, he knows what he's talking about and doesn't spout "tripe" (which is a type of beef, also called Menudo, by the way).

Are you going to create a third category just for him?
 
Terriblejock said:
Some of the people on this board truly crack me up. You speak so loudly on subjects you know nothing about.

This board is full of two types of people. A) Jocks who are out of work and bitter, or B) people who want to be jocks and are willing to spout whatever tripe that comes to mind.
Click to expand...

I've read enough of DG's posts to know that he certainly isn't bitter, nor out of work. Also, I understand he is radio programmer in this market, which refutes all of that silly comment.

As far as the ratings shakedown goes, it does seem Wilks hurt this time around. Hard to say why as a company they suffered. Individually, it looks like Kiss FM's format is pulling some people away from the Beat. Not surprising. I think the question in that battle is can Kiss sustain this or was this a temporary bump?

KLLL has more pressure on them then ever it would seem. The Bear seems to just keep on doing it's thing, or at least I haven't noticed any major changes there and took a nice ratings increase, and KJDL was able to crawl out of the dog house with their new all-Texas country format, which I admittedly like quite a bit. I've listened to KLLL on and off for years and it seems now more than ever they've been trying to add Texas songs to the mix, which would have been great 2 years ago before KJDL went all Texas, but now it seems like they're spreading themselves thin. I haven't noticed the Bear playing more Texas than before and they jumped in the ratings. Perhaps KLLL would be wise to not worry about the Texas music and just play the mainstream. If they try to fight both KQBR and KJDL they might lose their stronghold atop the ratings.

I must say I was very surprised to see KKAM show up back in the ratings. Good for them! I'm surprised they didn't close up shop after the first book when KTTU muscled their way in. Then again, it's an AM station, what are they going to do with it? And I believe Williams and Hyatt are still profitable; or at least they still have plenty of ads running on the show. I suppose they will live to see another day. KTTU did about what I expected. Not bad for a non football book. They'll be up a point or so in the next thanks to Tech football.

Ramar was middle of the road otherwise it seems. I'm suprised that Stars doesn't do a little better in this market. Obviously we haven't seen demos and I'm sure they do plenty well in the 18-54 female demo as they're designed to, but I know that the 'lite" FM format does well in major markets. I don't listen much, so I'm not sure what they're ad load is like.

KRBL disappears, or nearly, but what are they anyway? Classic Country for part of the book, Praise Radio for part of the book and now some sort of Christian spanish? Something in Spanish at least. Can they seriously make money with another Spanish format, or even another Christian format. With all the non-profit Christian formats on the dial, I'd be shocked if there was real money here for that. And we're all aware of the sheer number of Spanish stations competing for the limited Spanish buyers.

Well those are my breakdown thoughts. As was earlier mentioned, Wilks was the loser and GAP was the solid winner. Ramar was about what it normally is, and Walker's 1 was a minor winner.

It's a shame there aren't PPMs in this market. It'll be another six months until we see what all of this really means.
 
BigVoiceGuy said:
I had some menudo over the weekend! It was from Josie's on 19th...The best is at that place on 50th & I27, El Jalapeno?
Click to expand...

They sell it at Walmart too, in the freezer island near the meat.
 
In Spanish, menudo as a noun is the soup you're familiar with. But as an adjective it means something small or minute. The band got it's name from the group being described as a gathering of small boys. It had nothing to do with the dish.
 
#1. I'm not out of work

#2. I'm not a DJ. I don't want to be one either, ever.

#3. programming people that actually run stations DO check this board, believe it or not. Many of them get their panties in a wad from time to time when some folks say things a little close to the truth. But, then again sometimes it motivates them to go do the RIGHT thing. Stuff has been leaked on R-I that has changed outcomes of stations. Things have been brought up on here that make people in charge go "Oh crap" and change their minds. There was one group that was going to make a very, very bad name choice for their new station in market. The public would have absolutely picked up on the bad name choice. It took someone posting on R-I to wake them up. They avoided a total screw up. R-I is many things, but it's not just a place for old worn out djs pissed at the world to vent. Sure, their here, but not everyone that puts a slightly begitive thing out is one of them. Consider sometimes management types need to hear it too. How else will they? Most have told their employees to effectively shut up and march.
 
OKCRadioGuy said:
#1. I'm not out of work

#2. I'm not a DJ. I don't want to be one either, ever.

#3. programming people that actually run stations DO check this board, believe it or not. Many of them get their panties in a wad from time to time when some folks say things a little close to the truth. But, then again sometimes it motivates them to go do the RIGHT thing. Stuff has been leaked on R-I that has changed outcomes of stations. Things have been brought up on here that make people in charge go "Oh crap" and change their minds. There was one group that was going to make a very, very bad name choice for their new station in market. The public would have absolutely picked up on the bad name choice. It took someone posting on R-I to wake them up. They avoided a total screw up. R-I is many things, but it's not just a place for old worn out djs pissed at the world to vent. Sure, their here, but not everyone that puts a slightly begitive thing out is one of them. Consider sometimes management types need to hear it too. How else will they? Most have told their employees to effectively shut up and march.
Click to expand...

Thank you, well put!!!!!!!
 
EggsOverEasy87 said:
Michael said:
What is on 87.7 in Lubbock now? I know it was Alt Rock at one point.
Click to expand...
it is now a simulcast of AM 580. Strangely, the old 87.7 website is still up from back when they were playing christmas country music over the holidays.

http://www.kfmpradio.com/
Click to expand...


I don't understand how this is legal. First isn't 87.7 a TV spectrum frequency? And secondly, I was under the impression that anything under the 90 frequency has to be non-comm. I've heard commercials on the 87.7 simulcast. How is it legal?
 
DMcCloy said:
I don't understand how this is legal...
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KFMP is a Franken FM. Their operation was legal under a technicality of FCC regs as it were. NPR submitted a proposal to the FCC late last year to do away with Channel 6 protections. I don't think the FCC has done anything with that.

...First isn't 87.7 a TV spectrum frequency?
Click to expand...

Yes it is part of the old >ANALOG< TV spectrum. TV Channel 6 was a nightmare for nearby radio stations on the low-end of the FM band for this reason. But a nifty benefit of that frequency for the TV stations broadcasting there is that most FM radios will tune there, even though it is just under the FM band. All full-power TV stations went digital earlier this year rendering most TV 6 interference issues moot. The ones that are left are the LPTV stations which are not under any such requirements to go digital.

The LPTV stations took advantage of an FCC loophole:

"The aural and visual transmitters may be operated independently of each other or, if operated simultaneously, may be used with different and unrelated program material."

That's from FCC Rule 73.653, which governs TV broadcasts, NOT radio. So technically, they were/are legal. The radio stations griped about it, but since such operations don't fall under RADIO rules, nothing could be done. And under TV rules- they're legal.

Late last year, National Public Radio submitted a proposal that would do away with the FCC requirement that NCE radio stations protect TV 6. That's still pending as far as I know, but the argument was essentially that most TV stations were now digital, and the improved service by NCE radio stations no longer having to protect TV6 would far outweigh the loss of analog TV viewers still watching them.

...And secondly, I was under the impression that anything under the 90 frequency has to be non-comm. I've heard commercials on the 87.7 simulcast. How is it legal?
Click to expand...

Television stations operate under TV regs, and radio stations operate under RADIO regs. KFMP operates as a TV station on TV6, which is covered under TV regs- it's legal. Radio stations on the other hand, operating below 92 on the FM band, must operate under the NCE restrictions of RADIO regs. 87.7 isn't part of the FM band, therefore RADIO regs don't apply.

Now, here's why, as an non-comm broadcaster in Lubbock, I don't worry about KFMP:

1. Hardly anyone in Lubbock knows they exist, and the odds of someone tuning across the band to find them are remote because...

2. ...KFMP is at such low power, their signal doesn't cover much. I've tried tuning them in and simply can't. They are after all, a LOW POWER TV station, and usually TV antennae are polarized much differently than those for radio, which makes a world of difference on the receiver end.

3. I'd dare suggest that the majority of OTA TV viewing in this country went digital. For those of us who have satellite TV or cable, the switch wasn't that noticeable and we weren't watching over-the-air anyways. But KFMP is still analog, so their potential audience dropped to an infinitesimal speck of what it used to be. The fact that an LPTV station decides to use its audio signal as a radio station tells me that they've lost their TV audience and have nothing to lose by trying their hand at radio. And I think they're doomed mainly because of 1 & 2 above, and also because the FCC just might someday do away with 73.525 that requires TV6 protection by NCE radio.

4. Seriously, the future for Franken FMs is very bleak, and KFMP hasn't had what I would call a spectacular track record the last 2 years. It started as a KTXT-FM substitute, switched to Christmas Music, and now simulcasts KRFE-AM, Big Ed's legacy station. 580 has far more listeners than 87.7, and I'm a bit perplexed why they think they can gain more audience on an "FM" frequency. The theory goes that the demo that listens to them most (think 60+) still favor AM radio, and their format probably would not appeal to any youth who might accidentally find them at 87.7. So I have my doubts about their strategy. The signal on 580 is far better than 87.7, so to me simulcasting on KFMP is a step backwards.
 
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