Big props to go KYKS for holding their 16.0, while competition KJCS fell from a 5.3 to 4.7! Danny does a fantastic job with this station, and anyone that can sit down and talk to him for just 5 minutes can completely understand why KYKS constantly does well.
KSML is holding their 7.3 from the previous book as well. I'd like to see a little (well programmed) competition for them. Be it that only a certain number of people in the market would ever listen to Spanish-speaking radio, they're doing a great job with it.
KAFX had a 2.0 point drop from 17.3 to 15.3, but I'll go out on a limb and say it's because of market size (which is reflected in sample size), and the fact it's CHR. Watch the next book for changes, as CHR tends jump up and down a bit more than other formats. (18-34 samples are hella hard to get, given the absense of "land-lines" in many of these households.)
KTBQ from a 4.0 to 5.3! Woo! Some would say it's a niche-format (which are hard to survive in a small market), but with consistent 4/5/6 numbers, it's holding strong! It's apparent that while it may not be the 'main focus', there are many passionate listeners and music decisions.
KJCS had a drop from 5.3 to 4.7, battling a station with a 16.0 rating. I'm not sure what the ownership really sees in the point of this. Sure, they're still apparently getting some advertising dollars. Why not take a risk, and go for more? I'd be in favor for a flip to AC.
