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Luke Burbank Congrats

T

TakeItFromMe

Radio and Records names Burbank and his cowboys one of the top ten emerging talent in talk radio beating out some pretty big names ;D
The KIRO talk cowboy gets a lot of heat on this board for his unusual style but ain't that what radio is all about, being different and standing out :-[ In the R@R article the dude has 15,000 bloggers on his site he is capturing the new wave of radio. I know of no other radio site in town that is doing what he is doing on the interrrractive side. You know rather than pokin fun maybe a few of us old cowboys could learn a lesson or two from Mr Burbank :-\
 
So success in local radio means getting a bunch of bloggers from all over the country (or world) to join the show's website? By the way, a number l8ike 15,000 isn't unusual in that space, just take a look at the download numbers of other podcasts on iTunes. (Adam Carolla is a recent example.)

How is Bonneville monetizing the "New York 10's" or any other listeners out of KIRO's market? The numbers they sell on are based on local ratings. Their business is selling radio commercials to (primarily) local advertisers.

Now if corporate is able to amortize these costs by syndicating to their other stations, they might be able to get some national buys.

Having lots of listerners or members on your website does not automatically translate into $$$ - the whole reason behind local radio!
 
"In the R@R article the dude has 15,000 bloggers on his site he is capturing the new wave of radio. I know of no other radio site in town that is doing what he is doing on the interrrractive side."

LOL!!!!!!!!!!!!!

What the hell does this mean ---- "he has 15,000 bloggers on his site"? This is like Ted Stevens saying "my staff sent me an internet the other day." LMAO!

I wouldn't put too much stock in an article written by someone who has such a shaky grasp of those crazy inter-tube things that he makes indecipherable statements like "he has 15,000 bloggers on his site." Sounds like the same old, out-of-touch dudes who hired him in the first place thinking he was "hip."

(I'm guessing Ol' Geezer Ebeneezer who wrote this article meant he either has 15,000 visitors per month, or 15,000 comments per week, or 15,000 something -- hard to even imagine what was meant ...)
 
If Luke Burbank has 15,000 comments/bloggers/whatever on his section of the Bonneville Seattle website, then Dori has 15-million. Dori clearly has more listener interaction than anyone. I think even Ron and Don have more Facebook friends than the "Too Beautiful to Live" FB group.

Burbank makes a lot of ridiculous claims, but if you look at the numbers, you see that his ratings are below the station average. Even when KIRO got the big bump from the election in November, Burbank lost ground in key demos.
 
Re: Luke Burbank

Was Bryant Park Park right time slot (at least for the listeners if not Burbank), wrong market, wrong co-host and TBTL right market, wrong timeslot? Try mornings in this market? Who wants to compete with Bob Rivers? Or try to get his audience at 10 am. Burbank would need another stronger sidekick or two to do better. But it might work. I don't know or really care but the these thoughts came to mind.
 
15,000 bloggers? Alert the media!!!

That's actually no big deal. And as has been pointed out, it could be 1.5 million - the trick is making money out of. And what's with Luke and his "cowboys?" He has a Valley girl and a man who is extremely effete - that's his posse.

As for Radio & Records - they've lost credibility ever since the sale to Billboard. Long-time, trusted employees are, for the most part, long gone. And these "Top Ten" anythings mean little. I still have the cover story from Electronic Media magazine (I think they're now long gone) where I was named one of the five new outstanding radio talents in America. How did that work out for me? It meant absolutely nothing to the rest of my career. Nobody in the business pays any attention at all to this crap.

Many things are opinion. That Luke Burbank is horrible and in completely the wrong station and slot is - in MY opinion - a fact.
 
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