How does that work? I mean, do all the stations in town pay the magazines and newspapers "big money", and then the magazines and newspapers pick the "biggest money"? Or is it an auction? That seems more reasonable. Do all the restaurants and businesses and local individuals on the Reader's Choice also pay for their place on the list?
How much does it cost, do you think? It might be worth it. Is it more expensive than advertising, or less? I would think it costs more, since it's a sort of "secret" advertising....except you say that "everybody knows".
I wonder who costs more, LV Weekly's Readers' Choice, or the RJ's Best Of Las Vegas?
Very interesting.